Title:
LOCATION-BASED ADVERTISEMENT CONVERSIONS
Document Type and Number:
WIPO Patent Application WO/2011/137123
Kind Code:
A3
Abstract:
In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
Inventors:
LIN JENNIFER W (US)
KRISHNAKUMAR ANITA (US)
JAIN RAVI (US)
KRISHNAKUMAR ANITA (US)
JAIN RAVI (US)
Application Number:
PCT/US2011/033966
Publication Date:
July 05, 2012
Filing Date:
April 26, 2011
Export Citation:
Assignee:
GOOGLE INC (US)
LIN JENNIFER W (US)
KRISHNAKUMAR ANITA (US)
JAIN RAVI (US)
LIN JENNIFER W (US)
KRISHNAKUMAR ANITA (US)
JAIN RAVI (US)
International Classes:
G06Q40/00
Domestic Patent References:
| WO2000070504A2 | 2000-11-23 |
Foreign References:
| US6993570B1 | 2006-01-31 | |||
| US6970922B1 | 2005-11-29 |
Attorney, Agent or Firm:
GUSTAFSON, Brian J. (P.O. Box 1022Minneapolis, Minnesota, US)
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