METHOD AND DEVICE FOR IMPLEMENTING STATISTIC OF ADVERTISEMENTS DELIVERED TO MOBILE TERMINAL

WIPO Patent Application WO/2010/083733

A1

The present invention discloses a method and a device for implementing the statistic of the advertisements delivered to the mobile terminal. Receiving and displaying the advertisements delivered by the wireless advertisement issuance platform through the mobile terminal; recording the statistic information of the displayed advertisements; and reporting the recorded statistic information to the wireless advertisement issuance platform, hereby the wireless advertisement issuance platform implements the statistic of the delivering effect of the advertisements. The wireless advertisement issuance platform can implement the statistic of the advertisements which are delivered effectively, and the present invention reflects the actual delivering effect of the advertisements. Furthermore, the present invention can not only carry out the accurate statistic of the advertising effect, but also make the statistic data be more comprehensive. The statistic information includes advertisement arrival amount, exposal amount, click amount, page view (PV) information and unique visitor (UV) information.

HE JING (CN)
YANG YONG (CN)
ZHANG GUISHU (CN)
WU ZHENYU (CN)
QIU HUIFA (CN)

PCT/CN2010/070004

July 29, 2010

January 04, 2010

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TENCENT TECH SHENZHEN CO LTD (CN)
HE JING (CN)
YANG YONG (CN)
ZHANG GUISHU (CN)
WU ZHENYU (CN)
QIU HUIFA (CN)

H04W4/12

CN101138258A	2008-03-05
CN1988576A	2007-06-27
CN101577871A	2009-11-11
CN1889738A	2007-01-03

DEQI INTELLECTUAL PROPERTY LAW CORPORATION (No. 1 Zhichun Road Haidian District, Beijing 3, CN)

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