Title:
METHOD AND DEVICE FOR PUSHING VALUE-ADDED SERVICE INFORMATION AND ELECTRONIC APPARATUS
Document Type and Number:
WIPO Patent Application WO/2017/157130
Kind Code:
A1
Abstract:
Disclosed in an embodiment of the application are a method and device for pushing value-added service information and an electronic apparatus. The method comprises: acquiring a candidate value-added service information set according to a value-added service information distribution request; using service feature information of each value-added service information item and a value-added service information model to calculate a corresponding cost parameter; writing, to a common dimension group, extracted service feature information of the value-added service information item to obtain a dimension group of the value-added service information item; querying, according to a charging type of the value-added service information item, a mapping relationship between the dimension group and a charging modification parameter to obtain the charging modification parameter mapped with the dimension group of the value-added service information item; and applying the cost parameter and the charging modification parameter to a preset charging adjustment formula to obtain a modified eCPM for each value-added service information item, sorting according to the modified eCPM obtained by calculation, and pushing the sorted value-added service information items. The application can increase the efficiency of pushing value-added service information.
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Inventors:
ZHANG XUDONG (CN)
DUAN QUANSHENG (CN)
DUAN QUANSHENG (CN)
Application Number:
PCT/CN2017/073976
Publication Date:
September 21, 2017
Filing Date:
February 17, 2017
Export Citation:
Assignee:
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD (CN)
International Classes:
G06Q30/00; H04L29/08
Foreign References:
CN101689273A | 2010-03-31 | |||
CN103914468A | 2014-07-09 | |||
CN105184586A | 2015-12-23 | |||
US20130262218A1 | 2013-10-03 |
Attorney, Agent or Firm:
TSINGYIHUA INTELLECTUAL PROPERTY LLC (CN)
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