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Title:
METHOD AND SYSTEM FOR PROVIDING REFINED LOCATION RELEVANT MARKETING DEVICES
Document Type and Number:
WIPO Patent Application WO/2012/128774
Kind Code:
A3
Abstract:
A method and system for providing refined location relevant marketing devices whereby a marketing device management system obtains: data representing one or more marketing devices from one or more merchants; location refinement data associated with the merchants; location refinement data associated with the marketing devices; and location refinement data associated with a consumer. The marketing device management system includes a marketing device matching engine that includes a location refinement matching filter. The location refinement matching filter uses all, or part of: the location refinement data associated with the merchant; the location refinement data associated with the marketing devices; and the location refinement data associated with the consumer; to determine the marketing devices in the marketing device database most relevant to the consumer, and the consumer's current state. The most relevant marketing devices are then provided to the consumer.

Inventors:
KAKARLA KASHINATH (US)
NANDA VISHNU (US)
DUTTA SAGAR (US)
MUTALIK ANUP P (US)
Application Number:
PCT/US2011/031209
Publication Date:
March 20, 2014
Filing Date:
April 05, 2011
Export Citation:
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Assignee:
INTUIT INC (US)
International Classes:
G06Q10/00
Foreign References:
US20100211458A12010-08-19
Attorney, Agent or Firm:
MCKAY, Philip, J. et al. (LLP1900 Garden Road, Suite 22, Monterey CA, US)
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