Title:
METHOD AND SYSTEM FOR PROVIDING REFINED LOCATION RELEVANT MARKETING DEVICES
Document Type and Number:
WIPO Patent Application WO/2012/128774
Kind Code:
A3
Abstract:
A method and system for providing refined location relevant marketing devices whereby a marketing device management system obtains: data representing one or more marketing devices from one or more merchants; location refinement data associated with the merchants; location refinement data associated with the marketing devices; and location refinement data associated with a consumer. The marketing device management system includes a marketing device matching engine that includes a location refinement matching filter. The location refinement matching filter uses all, or part of: the location refinement data associated with the merchant; the location refinement data associated with the marketing devices; and the location refinement data associated with the consumer; to determine the marketing devices in the marketing device database most relevant to the consumer, and the consumer's current state. The most relevant marketing devices are then provided to the consumer.
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Inventors:
KAKARLA KASHINATH (US)
NANDA VISHNU (US)
DUTTA SAGAR (US)
MUTALIK ANUP P (US)
NANDA VISHNU (US)
DUTTA SAGAR (US)
MUTALIK ANUP P (US)
Application Number:
PCT/US2011/031209
Publication Date:
March 20, 2014
Filing Date:
April 05, 2011
Export Citation:
Assignee:
INTUIT INC (US)
International Classes:
G06Q10/00
Foreign References:
US20100211458A1 | 2010-08-19 |
Attorney, Agent or Firm:
MCKAY, Philip, J. et al. (LLP1900 Garden Road, Suite 22, Monterey CA, US)
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