METHOD AND SYSTEM OF RENDERING MULTIMEDIA CONTENT DURING CALL ESTABLISHMENT

FIELD OF THE INVENTION

[0001] The present invention relates to rendering media content. More specifically, the present invention discloses a method and system of rendering multimedia content during call establishment.

BACKGROUND OF THE INVENTION

[0002] In the current advance era, uses of mobile phones have become a ubiquitous device. A mobile phone also known as a personal digital assistant (PDA), a caller device, a hand phone, a wireless phone, cellphone or cellular phone, is primarily used for data communication over a network. Mobile phones typically run via mobile communication terminals that also supports transmission of multimedia communication including images and videos, as well as data communications including symbols, numbers and characters between plurality of mobile devices.

[0003] Over a period of time, mobile phones have evolved to be utilized for much more than just making and receiving calls. Product suppliers these days carry out numerous advertisements, i.e., non-personal information providing activities, for the promotion of the sales of the goods and the enhancement of public relations. While traditional advertisement media include television and radio broadcasting, newspapers, and magazines, banner advertisements or insertion advertisements in Internet contents are prevailing nowadays. In particular, short message advertisements utilizing the short message service (herein below, referred to as "SMS") is emerging as a new advertisement medium recently.

[0004] However, the short message advertisement may have certain limitations. First, a message transmitted through the SMS is short and the advertisement sponsor may not be able to comprehensively express the product details in a message of limited size. [0005] More basically, since the mobile terminal is an apparatus mainly targeted for personal communication, most users are not interested in junk messages such as the advertisement SMS and are likely to delete the messages just after the receipt of the messages. Considering that most advertisement SMS are directed for sales promotion of goods, such phenomenon may discourage the advertisement sponsors from using mobile communication for promotions.

[0006] With the development of high-quality mobile communication terminals, a mobile communication base station provides not only a voice communication service but also various contents such as stock, weather, sports, entertainment and current events, etc. With the increase in terminal usage time and frequency, service providers have sought a method of providing advertisements through the mobile communication terminal.

[0007] Further, it has been found that these days a sizeable number of mobile phone users prefer to have conversations over their speaker phones of the mobile devices. In other words, they like to talk to other users by using the microphone and speaker of mobile phones while multitasking activities that include, but are not limited to, office work, daily chores, driving, and the like. In such a scenario, there is a need to provide advertisement in a telecommunication network, wherein advertisements could be pushed on mobile phones and can be consumed in a hands-free manner by the parties involved in a call establishment.

[0008] A French patent publication 2906956 discloses a method that involves adding advanced functionality such as audience measurement, implementing an Internet network (140), to an advertisement or complementary contextual digital content, for constituting a set of files such as metafile, containing the content and advanced functionality information such (15) as link towards internet server (150). The set of the files is transmitted to a communication mobile terminal (110). The advanced functionality represented by the information and implementing the network is partially executed in the case of access of the content by a user of the terminal. [0009] The US patent application 2008008295 discloses a system and method of providing advertisements to telephones and mobile phones during the set up of a call connection in a program controlled telephone exchange system includes the following steps: (1 ) storing advertisements corresponding to profiles for various phone users; (2) 30 providing the advertisement feeds upon the consent of the phone call initiator over the phone when requested by the telephone exchange; (3) identifying the (4) caller and selecting a suitable advertisement from on-line/off-line server; and (4) connecting the on-line server import source to an internet site and an output source to the telephone exchange via advertisement and playback circuit.

[0010] Another patent application WO/2001/037527 describes a system of converting phone signals having a signal converter. The system of converting telephone signals including a ring back tone signal, a busy tone signal and a network busy tone signal to a sound and/or a moving picture including an advertisement, a music, a message, or an English conversation. The system further discloses a user terminal outputting the sound and/or moving pictures including the advertisement, the music, the message or the English conversation instead of the telephone signal including the ring back tone signal, the busy tone signal, and the network busy tone signal. Further, the system includes a server providing the sound and/or the moving picture including the advertisement, the music, the message and the English conversation. The system further includes a signal converter that stores the sound and/or the moving picture including the advertisement, the music, the message or the English conversation provided by the server, detects the telephone signal including the ring back tone signal, the busy tone signal and network busy tone signal, and converts the detected telephone signal to the sound and/or the moving picture in order to transmit to the user terminal.

[0011] The patent with a domestic application no. 465/DEL/2009 describes multimedia content is played only when the user is commencing a call to another user. Further, the signals are capture via the mobile switch center during the outgoing call and incoming call. [0012] Another patent with a domestic application no. 1019/DEL/2008 describes that advertisement is played via ring tone. Further, the signals are capture via the mobile switch center during the outgoing call and incoming call.

[0013] Another patent with a domestic application no. 1388/DEL/2008 describes providing an advertisement using a caller tone of ringing sounds of a mobile phone terminal. Further, the signals are capture via the mobile switch center during the outgoing call and incoming call.

[0014] Therefore, a method and a system for multimedia content in a telecommunication network is required, which may overcome above discussed drawbacks and provide easy to operate and a cost-effective method.

SUMMARY OF THE INVENTION

[0015] In one embodiment, a method of rendering multimedia content during call establishment, is disclosed herewith. In an embodiment, the method includes detecting, by a multimedia management application installed on a first electronic device, a request signal for a call establishment procedure between a first electronic device and a second electronic device. The method further includes rendering a multimedia content on the first electronic device upon the detection of the request.

[0016] In another embodiment, a system for rendering multimedia content during call establishment, is disclosed herewith. The system includes a communication network for establishing call between a first electronic device and a second electronic device. The system further includes a database server that in turn includes a plurality of multimedia content to be rendered on the first electronic device and/or the second electronic device. The system further includes an application server configured to generate calling profiles of first electronic device and a second electronic device. The first electronic device and the second electronic device, each include a processor and a memory having a multimedia management application installed thereon, wherein the multimedia management application detects a request signal for a call establishment procedure between a first electronic device and a second electronic device. Basis the detection, the multimedia management application renders a multimedia content on the first electronic device upon the detection of the request.

[0017] In yet another embodiment, a non-transitory computer-readable medium storing computer-executable instructions rendering multimedia content during call establishment, is disclosed. In one example, the stored instructions, when executed by a processor, cause the processor to perform operations that include detection of a request signal for a call establishment procedure between a first electronic device and a second electronic device. The operations further include rendering a multimedia content on the first electronic device upon the detection of the request.

BRIEF DESCRIPTION OF THE DRAWINGS

[0018] The advantages and features of the present invention will become better understood with reference to the following detailed description taken in conjunction with the accompanying drawings, in which:

[0019] A method and system for rendering multimedia content is explained with reference to FIG.1 - FIG. 15.

[0020] FIG. 1 illustrates an exemplary environment for rendering multimedia content during call establishment, according to various embodiments of the present invention;

[0021] FIG. 2 is a first method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure;

[0022] FIG. 3 is a second method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure;

[0023] FIG. 4 is a third method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure;

[0024] FIG. 5 is a fourth method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure;

[0025] FIG. 6 is a method for detecting request signal for call establishment procedure between a first electronic device and a second electronic device for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure; [0026] FIG. 7 is a method for automatic rendering of multimedia content during call establishment, according to an example embodiment of the present disclosure;

[0027] FIG. 8 is a method for rendering of multimedia content during call establishment based on location of the electronic devices, according to an example embodiment of the present disclosure;

[0028] FIG. 9 is a method of generating the multimedia content that is to be rendered during call establishment, according to an example embodiment of the present disclosure;

[0029] FIG. 10 is a method for rendering multimedia content during call establishment in an online or an offline mode of operation, according to an example embodiment of the present disclosure;

[0030] FIG. 11 is a method of rendering details of registered user for feciltating identification of the user and the service with which the user is registered, according to an example embodiment of the present disclosure;

[0031] FIG. 12 depicts a system for rendering multimedia content during call establishment, according to various embodiments of the present invention;

[0032] FIG. 13 depicts a first exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention;

[0033] FIG. 14 depicts a second exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention;

[0034] FIG. 15 depicts a third exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention; and

[0035] FIG. 16 depicts a fourth exemplary scenario for gathering feedback for the rendered multimedia content during call establishment, according to various embodiments of the present invention.

[0036] Like numerals denote like elements throughout the figures. DESCRIPTION OF THE INVENTION

[0037] The exemplary embodiments described herein detail for illustrative purposes are subjected to many variations. It should be emphasized, however, that the present invention is not limited to a method and system of rendering multimedia content during call establishment. It is understood that various omissions and substitutions of equivalents are contemplated as circumstances may suggest or render expedient, but these are intended to cover the application or implementation without departing from the spirit or scope of the present invention.

[0038] Unless otherwise specified, the terms, which are used in the specification and claims, have the meanings commonly used in the field of system for of rendering multimedia content during call establishment and method involved therein. Specifically, the following terms have the meanings indicated below.

[0039] The terms “a” and “an” herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced items.

[0040] The terms “having”, “comprising”, “including”, and variations thereof signify the presence of a component.

[0041] Various embodiments for a method of rendering multimedia content during call establishment, have been disclosed herein. The multimedia content corresponds to pre-stored multimedia content provided by users. In an embodiment, the multimedia content may be stored locally on the first electronic device and/or the second electronic device. In another embodiment, the multimedia content may be stored centrally at a server communicatively coupled to the first electronic device and/or the second electronic device.

[0042] In an embodiment, the pre-stored multimedia content includes, but is not limited to, video and/or audio based reminders set by a user, calendar events details provided by a user, a promotional content, a music recording, screen-saver, an actionable prompt, news, an identity of a user registered with the multimedia management application, a location of a user registered with the multimedia management application, and/or emergency contact details provided by a user. [0043] In an embodiment, the pre-stored multimedia content associated with each of the first electronic device and the second device may be updated based on a location of each of the first electronic device and the second electronic device. The multimedia content may be customized based on the location before being rendered on the first electronic device and/or the second electronic device.

[0044] In an embodiment, a location of at least one of service or product in a predefined vicinity of the first electronic device and/or the second electronic device may be updated. The service or product may be selected by a user of the first electronic device and/or the second electronic device, wherein the at least one of service or product may be related to the multimedia content.

[0045] In an embodiment, the multimedia content includes, but is not limited to, real-time data associated with at least a location, biometrics, and/or profile of a user of the first electronic device or the second electronic device.

[0046] The method further includes detecting, by a multimedia management application installed on a first electronic device, a request signal for a call establishment procedure between a first electronic device and a second electronic device. The call establishment procedure may be initiated by either of the first electronic device or the second electronic device.

[0047] In an embodiment, the detection includes capturing a Caller Line Identity (CLI) of the first electronic device and predetermined service number of the second electronic device, via a call action module of the multimedia management application. The detection further includes scanning one or more subscriber databases, via look up module, wherein the one or more subscriber databases store predetermined service numbers. The detection further includes retrieving subscriber information from the one or more subscriber databases, via the look up module. The detection further includes forwarding the retrieved subscriber information to the first electronic device, via a forwarding module of the multimedia management application.

[0048] In an embodiment, the call establishment procedure involves multiple other electronic devices apart from the first electronic device and the second electronic device. The communication establishment procedure may include, but is not limited to, a Global System for Mobile Communication (GSM) call, a 4G/5G/6G call, an Internet Protocol (IP) call, or a Bluetooth® based call or pairing.

[0049] The method further includes rendering a multimedia content on the first electronic device upon the detection of the request. In an embodiment, the multimedia content to be rendered may be selected from a repository of multimedia content, by the first electronic device. The repository is present locally or at a centrally located server communicable coupled with the first electronic device.

[0050] In an embodiment, the multimedia content may be rendered on the first electronic device, upon initiation of call establishment between the first electronic device and the second electronic device. The multimedia content may be rendered on the first electronic device and/or the second electronic device, upon successful establishment of call between the first electronic device and the second electronic device. The multimedia content may be rendered on the first electronic device and/or the second electronic device, during an established call between the first electronic device and the second electronic device. The multimedia content may be rendered on the first electronic device and/or the second electronic device, upon successful termination of the established call between the first electronic device and the second electronic device.

[0051] In an embodiment, the establishment of the call between the first electronic device and the second electronic device may be automated based on metadata associated with the multimedia content. The metadata of the multimedia content includes, but is not limited to, at least a category of the multimedia content, a criticality associated with the multimedia content, and publisher of the multimedia content, and wherein when the multimedia content is critical loudspeaker of the second electronic device is enabled to render the multimedia content, and wherein the enabling of the loudspeaker is based on successful verification of a predefined emergency number. In an embodiment, the first electronic device and the second electronic device may be automatically unlocked during automated the establishment of the call.

[0052] In an embodiment, the multimedia content may be generated based on creation of a calling profile of the first electronic device and the second electronic device with one or more other electronic devices. A heuristic analysis of calling profile between the first electronic device and the second electronic device with one or more other electronic devices may be performed. Further, based on a natural language processing (NLP) based artificial intelligence model, one or more messages that are rendered on the first electronic device and/or the second electronic device may be generated, upon detection of a request that corresponds to a call establishment procedure between the first electronic device and a second electronic device.

[0053] In an embodiment, the calling profile includes information of the users, the multimedia content, updated promotion media status of the first electronic device and/or the second electronic device, and time of usage of the said multimedia content of each of the first electronic device and/or the second electronic device.

[0054] In an embodiment, a feedback corresponding to the rendered multimedia content from user of the first electronic device and/or the second electronic device may be registered. The said feedback is in form of at least one of audio, video or text.

[0055] In an embodiment, the multimedia content may be downloaded from a central server in an online mode of operation of the multimedia management application, and rendering multimedia content pre-stored in the first electronic device and/or the second electronic device in an offline mode of operation of the multimedia management application.

[0056] In an embodiment, the rendered multimedia content may be shared with one or more other electronic devices based on one or more inputs provided by a user of the first electronic device and/or the second electronic device.

[0057] In an embodiment, the multimedia management application may receive one or more details of a user of the first electronic device, wherein the details are indicative of identity of the user and association of the user with a service. The application may transmit the one or more details to a central server for registration of the user based on verification of the received one or more details by an administrator of the central server. The multimedia management application may further, upon receipt of the signal from the first electronic device for call establishment between the first electronic device and the second electronic device, at least a portion of the one or more details of the user are rendered on the second electronic device to facilitate identification of the user and the service with which the user is registered.

[0058] FIG. 1 illustrates an exemplary environment 100 for rendering multimedia content during call establishment, according to various embodiments of the present invention. The environment 100 includes a first electronic device 102, a second electronic device 104, a multimedia management application 106 installed on the first electronic device 102 and a second instance of the multimedia management application 108 installed on the second electronic device 106. The first electronic device 102 and the second electronic device 104 may be communicatively coupled via a communication network 1 10.

[0059] In an implementation, the first electronic devices 102 and the second electronic device 104 may include suitable logic, circuitry, interfaces, and/or code for rendering multimedia content during call establishment on a display screen of the electronic device. In an implementation, the display screen may be organized in a plurality of sections for displaying multimedia content. Specifically, the display of the afore said devices may include sections dedicated for rendering multimedia content related to categories that include, but are not limited to, alerts, profile, news, and/or advertisement. Examples of implementation of the display screen of the electronic devices may include, but are not limited to, a Liquid Crystal Display (LCD) display, a Light Emitting Diode (LED) display, an Organic LED (OLED) display technology a desktop, a laptop, a personal digital assistant (PDA), and the like.

[0060] In an implementation, the network environment 100 may include a plurality of other electronic devices that may be communicatively coupled with the first electronic device 102 and the second electronic device 104, via the communication network 110.

[0061] In an implementation, the instances of the multimedia management application 106 and 108 may correspond to a multimedia management application that may be installed on the electronic devices. The multimedia management application may include a database that may be configured to store multimedia content. In an implementation, the database may be present locally or at a centrally located server communicably coupled with the first electronic device 102 and/or the second electronic device 104.

[0062] In an implementation, the multimedia content corresponds to pre-stored multimedia content provided by users. In an embodiment, the multimedia content may be stored locally on the first electronic device 102 and/or the second electronic device 104. In another embodiment, the multimedia content may be stored centrally at a server communicatively coupled to the first electronic device 102 and/or the second electronic device 104. The pre-stored multimedia content includes, but is not limited to, video and/or audio based reminders set by a user, calendar events details provided by a user, a promotional content, a music recording, screen-saver, news, an actionable prompt, an identity of a user registered with the multimedia management application, a location of a user registered with the multimedia management application, and/or emergency contact details provided by a user. In an embodiment of the aforesaid implementation, the multimedia content comprises real-time data associated with at least a location, biometrics, and/or profile of a user of the first electronic device 102 or the second electronic device 104.

[0063] In an implementation, the communication network 110 may be used to establish call between the first electronic device 102, the second electronic device 104, and the plurality of other electronic devices. Examples of the communication network 1 10 may include, but is not limited to, the Internet, a cloud network, a Wireless Fidelity (Wi-Fi) network, a Wireless Local Area Network (WLAN), a Local Area Network (LAN), a telephone line (POTS), Long Term Evolution (LTE), 3G/4G/5G/6G network, and/or a Metropolitan Area Network (MAN). Various devices in the exemplary network environment 100 may be configured to connect to the communication network 110, in accordance with various wired and wireless communication protocols. Examples of such wired and wireless communication protocols may include, but are not limited to, Transmission Control Protocol and Internet Protocol (TCP/IP), User Datagram Protocol (UDP), Hypertext Transfer Protocol (HTTP), File Transfer Protocol (FTP), Zigbee, EDGE, infrared (I R), IEEE 802.11 , 802.16, cellular communication protocols, and/or Bluetooth (BT) communication protocols.

[0064] In operation, a call establishment procedure may be initiated by the first electronic device 102 or the second electronic device 104. For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. The request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106. In an embodiment, the call establishment procedure may involve the plurality of other electronic devices apart from the first electronic device 102 and the second electronic device 104.

[0065] In an embodiment, the detection may include capturing a Caller Line Identity (CLI) of the first electronic device 102 and predetermined service number of the second electronic device 104, via a call action module of the multimedia management application 106. The detection further includes scanning one or more subscriber databases, via look up module, wherein the one or more subscriber databases store predetermined service numbers. The detection further includes retrieving subscriber information from the one or more subscriber databases, via the look up module. The detection further includes forwarding the retrieved subscriber information to the first electronic device 102, via a forwarding module of the multimedia management application 106.

[0066] Basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. The multimedia management application 106 may render the selected multimedia content on the first electronic device 102 upon the detection of the request. In an embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon successful establishment of call between the first electronic device 102 and the second electronic device 104. [0067] In another embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed during an established call between the first electronic device 102 and the second electronic device 104.

[0068] In another embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon termination of call between the first electronic device 102 and the second electronic device 104.

[0069] In an embodiment, the establishment of the call between the first electronic device 102 and the second electronic device 104 (and/or the plurality of other electronic devices) may be based on metadata associated with the multimedia content. In such a scenario, the rendering of the multimedia content may be based on an automatic unlocking of the electronic devices involved in the call. In an embodiment, the metadata of the multimedia content includes, but is not limited to, a category of the multimedia content, a criticality associated with the multimedia content, and publisher of the multimedia content.

[0070] In an exemplary scenario when the multimedia content is of critical nature, a loudspeaker of the second electronic device 104 may be enabled to render the multimedia content. The enabling of the loudspeaker in such a scenario may be based on successful verification of a predefined emergency number associated with the electronic device from which the call is received. Such a verification may be performed by the instance of the multimedia management application installed on the second electronic device 104. Further, the data for verification may be provided by a user of the second electronic device 104. For example, the user of the second electronic device 104 may configure the multimedia management application 108 to render the multimedia content on the loudspeaker when the call is received from the first electronic device 102.

[0071] In an embodiment, the one or more emergency alerts may be broadcasted to the first electronic device, the second electronic device, and the one or more other electronic devices. The broadcast may be based on a detection of an emergency situation by authority of a pre-defined area and rendering of the details on the afore said electronic devices using the network components (such as mobile tower to the which the electronic devices are associated) of the communication network 110. The emergency situation may include, but is not limited to, earthquake, flooding, service outage, accident, and the like.

[0072] In an embodiment, the alerts may correspond to religious prayers that may be configured to be rendered on the electronic devices on which the multimedia management application is installed. In an embodiment, the alerts may be rendered at a pre-defined frequency (such as morning, afternoon, evening) depending on pre-defined preference of the user of the electronic devices. In another embodiment, the multimedia relating to religious alerts may be pushed on the electronic devices subscribing to the service, by a central server. In yet another embodiment, the multimedia relating to the religious alerts may be pre-stored in the respective electronic devices and may be rendered at pre-defined frequency.

[0073] In an embodiment, the pre-stored multimedia content associated with each of the first electronic device 102 and the second electronic device 104 may updated based on a location of each of the respective devices. Such multimedia content may be customized based on the location before being rendered on the first electronic device 102 and/or the second electronic device 104. This customization may be performed by the respective instance of the multimedia management application installed on the electronic devices.

[0074] Based on the location of the first electronic device 102 and/or the second electronic device 104, a listing of one or more services or products offered in the vicinity of the electronic devices may be generated. Such a listing may be updated in real-time basis the change in location of the respective electronic devices. In an embodiment, at least one of the one or more services or products may be selected by a user of the first electronic device 102 and/or the second electronic device 104. The selected service or product may be related to multimedia content, which may be rendered on the first electronic device 102 and/or the second electronic device 104 upon the detection of call establishment, discussed above. [0075] In an embodiment, the multimedia content to be rendered may be generated automatically. The generation may be based on creation of a calling profile of the first electronic device 102 and the second electronic device 104 with one or more other electronic devices. In an embodiment, the calling profile includes information of the users, the multimedia content, updated promotion media status of the first electronic device and/or the second electronic device, and time of usage of the said multimedia content of each of the first electronic device and/or the second electronic device.

[0076] A heuristic analysis of calling profile between the first electronic device 102 and the second electronic device 104 with one or more other electronic devices may be performed. Further, based on a natural language processing (NLP) based artificial intelligence model, one or more messages that are rendered on the first electronic device 102 and/or the second electronic device 104 may be generated, upon detection of a request that corresponds to a call establishment procedure between the first electronic device 102 and a second electronic device 104.

[0077] In an embodiment, a feedback corresponding to the rendered multimedia content from user of the first electronic device 102 and/or the second electronic device 104 may be registered using the respective instances of multimedia management applications. The feedback may be in the form of at least one of audio, video or text. An Al based analysis may be performed on the received feedback to customize the rendering of the multimedia on the electronic devices in manner that is in alignment with the real-time preferences of the users operating the electronic devices.

[0078] In an embodiment, the multimedia content may be downloaded from a central server in an online mode of operation of the multimedia management application, and rendering multimedia content pre-stored in the first electronic device 102 and/or the second electronic device 104 in an offline mode of operation of the respective instances of the multimedia management applications.

[0079] In an embodiment, the rendered multimedia content may be shared with one or more other electronic devices based on one or more inputs provided by a user of the first electronic device 102 and/or the second electronic device 104. [0080] In one embodiment, action may be performed on an incoming call that enables service providers to derive monetary benefit while providing a providing content or information over the communication network.

[0081] In one embodiment, the auto-mobile operating module may be integrated with the environment for enabling operation the said devices 102 and/or 104 by any other personal computer or mobile phone.

[0082] In one embodiment, while communicating between two members of Ad caller ring back tone “CRBT”, if the receiver’s “caller ring back tone” matches with caller’s profile than the caller will hear “caller ring back tone (ad Jingle)” which matched with his profile instead of default random “caller ring back tone”. In case of matching profile, it will not run randomly else if the receiver’s “Caller ring back tone” does not match with the caller’s profile, then it will play randomly. Here it is necessary that receiver must have enabled the CRBT. For example, the table below illustrates mapping of caller and receiver ringtones ad corresponding rendering of a ringtone at caller’s end basis the mapping.

[0083] In the table above, the Caller (7) and receiver (7) are the members of Ad CRBT and remaining are not. The receiver has selected AA, AB, AC, AD, AE, AF and AG as caller ring back tones for callers. While communicating Caller (7) and ring back tone AB will be played for the receiver instead of AG because it match with Caller 7’s profile. [0084] In one embodiment, the environment 100 further includes a speaker and loudspeaker sound controlling module adapted to capture the incoming or outgoing rings via the predetermined command to reduce or increase the ring tone sound of speaker and loudspeaker.

[0085] In one embodiment, the environment 100 further includes incoming call sound controlling module. In the embodiment, when the call of the first electronic device 102 and the second electronic device 104 connects than the sound of first electronic device 102 with respect to second electronic device 104 may be controlled by the said incoming call sound controlling module and vice versa.

[0086] In one embodiment of the present invention, the environment 100 further includes sound capturing and control module adapted to capture the sound coming from predetermined range through a mike.

[0087] In one embodiment of the present invention, the environment 100 further includes file remove module. The file remove module activates and updates the multimedia content in the module to remove the file.

[0088] In one embodiment of the present invention, the environment 100 further includes media/multimedia calling dialer. In the embodiment, automatic module activates and calls plurality of users. As soon the users receive or disconnect the call, the information related to multimedia content may be updated in the said memory unit (302).

[0089] In one embodiment of the present invention, the environment 100 further includes user registration module. In the said user registration module, the user downloads the multimedia management application on devices 102 and/or 104 and registers his mobile number and name on the application and creates a user panel.

[0090] In one embodiment, the environment 100 further includes Service provider panel. The service provider will forward the information related to the plurality of multimedia contents.

[0091] In one embodiment, the environment 100 further includes content adjustment module. The said content adjustment module adjusts the downloaded content as per content type. [0092] In one embodiment, the environment 100 further includes a transaction verification module. In the said embodiment, the database sends all the transactions/details to the said transaction verification module to verify the details.

[0093] In one embodiment of the present invention, the users will be classified into two categories, first one is registered user second one is unregistered users. The registered users will provide their complete details to the service provider and at any moment they can update their details as well as user categories or service provider can ask for the categories.

[0094] In the embodiment of the present invention, the registered members will be rewarded with credit points for reading listening of the plurality of multimedia contents and get benefit of rewarded points at any moment. Whereas the unregistered members can avail the benefits of promotion contents services, and will get rewarded for some credit points for using the said services, but unregistered user will get benefit of rewarded points after registration.

[0095] FIG. 2 is a first method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 2, there is shown a flow chart 200. The flow chart 200 is described in conjunction with FIG. 1 . The process starts at step 202 and proceeds to step 204.

[0096] At step 204, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 206, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106. In an embodiment, the call establishment procedure may involve the plurality of other electronic devices apart from the first electronic device 102 and the second electronic device 104.

[0097] At step 208, basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. At step 210, the multimedia management application 106 may render the selected multimedia content on the first electronic device 102 upon the detection of the request. In an embodiment, a feedback corresponding to the rendered multimedia content from user of the first electronic device and/or the second electronic device may be registered. The said feedback is in form of at least one of audio, video or text.

[0098] In an embodiment, the rendered multimedia content may be shared with one or more other electronic devices based on one or more inputs provided by a user of the first electronic device and/or the second electronic device. The control passes to end step 212.

[0099] FIG. 3 is a second method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 3, there is shown a flow chart 300. The flow chart 300 is described in conjunction with FIGs. 1 and 2. The process starts at step 302 and proceeds to step 304.

[00100] At step 304, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 306, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106.

[00101] At step 308, basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. At step 310, the multimedia management application 106 may render the multimedia content on the first electronic device 102 and the second electronic device 104, respectively. This may be performed upon successful establishment of call between the first electronic device 102 and the second electronic device 104. The control passes to end step 312.

[00102] FIG. 4 is a third method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 4, there is shown a flow chart 400. The flow chart 400 is described in conjunction with FIGs. 1 to 3. The process starts at step 402 and proceeds to step 404.

[00103] At step 404, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 406, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106.

[00104] At step 408, basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. At step 410, the multimedia management application 106 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed during an established call between the first electronic device 102 and the second electronic device 104. The control passes to end step 412.

[00105] FIG. 5 is a fourth method for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 5, there is shown a flow chart 500. The flow chart 500 is described in conjunction with FIGs. 1 to 4. The process starts at step 502 and proceeds to step 504.

[00106] At step 504, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 506, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106.

[00107] At step 508, basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. At step 510, the multimedia management application 106 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon termination of call between the first electronic device 102 and the second electronic device 104. The control passes to end step 512.

[00108] FIG. 6 is a method for detecting request signal for call establishment procedure between a first electronic device and a second electronic device for rendering multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 6, there is shown a flow chart 600. The flow chart 600 is described in conjunction with FIGs. 1 to 5. The process starts at step 602 and proceeds to step 604.

[00109] At step 604, a Caller Line Identity (CLI) of the first electronic device 102 and predetermined service number of the second electronic device 104 may be captured, via a call action module 1210 of the multimedia management application 106. At step 606, one or more subscriber databases may be scanned, via look up module, wherein the one or more subscriber databases store predetermined service numbers.

[00110] At step 608, subscriber information from the one or more subscriber databases may be retrieved, via the look up module. At step 610, the retrieved subscriber information may be forwarded to the first electronic device 102, via a forwarding module of the multimedia management application 106. The control passes to end step 612.

[00111] FIG. 7 is a method for automatic rendering of multimedia content during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 7, there is shown a flow chart 700. The flow chart 700 is described in conjunction with FIGs. 1 to 6. The process starts at step 702 and proceeds to step 704.

[00112] At step 704, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 706, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106. [00113] At step 708, determining, by the multimedia management application installed on the second electronic device 104, metadata associated with the multimedia content associated with the first electronic device 102. In an embodiment, the instance of the multimedia management application installed on the first electronic device 102 may transmit the metadata to the multimedia management application installed on the second electronic device 104 (and/or the plurality of other electronic devices), as a part of the request signal.

[00114] In an embodiment, the metadata of the multimedia content includes, but is not limited to, a category of the multimedia content, a criticality associated with the multimedia content, and publisher of the multimedia content.

[00115] At step 710, based on the determined metadata and/or the verification of an identity of the first electronic device 102, an automatic unlocking of the second electronic device 104 (and/or the plurality of other electronic devices) may be performed. At step 712, the rendering of the multimedia content may be based on an automatic unlocking of the electronic devices involved in the call ( the second electronic device 104 and/or the plurality of other electronic devices). The control passes to end step 714.

[00116] As an illustration of the aforementioned workflow, in an exemplary scenario when the multimedia content is of critical nature, a loudspeaker of the second electronic device 104 may be enabled to render the multimedia content. The enabling of the loudspeaker in such a scenario may be based on successful verification of a predefined emergency number associated with the electronic device from which the call is received. Such a verification may be performed by the instance of the multimedia management application installed on the second electronic device 104. Further, the data for verification may be provided by a user of the second electronic device 104. For example, the user of the second electronic device 104 may configure the multimedia management application 108 to render the multimedia content on the loudspeaker when the call is received from the first electronic device 102.

[00117] FIG. 8 is a method for rendering of multimedia content during call establishment based on location of the electronic devices, according to an example embodiment of the present disclosure. With reference to FIG. 8, there is shown a flow chart 800. The flow chart 800 is described in conjunction with FIGs. 1 to 7. The process starts at step 802 and proceeds to step 804.

[00118] At step 804, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 806, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106.

[00119] In an implementation, the multimedia content corresponds to pre-stored multimedia content provided by users. In an embodiment, the multimedia content may be stored locally on the first electronic device 102 and/or the second electronic device 104. In another embodiment, the multimedia content may be stored centrally at a server communicatively coupled to the first electronic device 102 and/or the second electronic device 104. The pre-stored multimedia content includes, but is not limited to, video and/or audio based reminders set by a user, calendar events details provided by a user, a promotional content, a music recording, screen-saver, news, an actionable prompt, an identity of a user registered with the multimedia management application, a location of a user registered with the multimedia management application, and/or emergency contact details provided by a user. In an embodiment of the aforesaid implementation, the multimedia content comprises real-time data associated with at least a location, biometrics, and/or profile of a user of the first electronic device 102 or the second electronic device 104.

[00120] At step 808, the multimedia content may be updated based on a location of at least one of service or product in a predefined vicinity of the first electronic device 102 and/or the second electronic device 104 may be updated. The service or product may be related to the multimedia content At step 810, the multimedia management application 106 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively, in accordance with the embodiments discussed in FIGs. 2 to 5. The control passes to end step 812.

[00121] FIG. 9 is a method of generating the multimedia content that is to be rendered during call establishment, according to an example embodiment of the present disclosure. With reference to FIG. 9, there is shown a flow chart 900. The flow chart 900 is described in conjunction with FIGs. 1 to 8. The process starts at step 902 and proceeds to step 904.

[00122] At step 904, the multimedia content may be generated based on creation of a calling profile of the first electronic device 102 and the second electronic device 104 with one or more other electronic devices. In an embodiment, the calling profile includes information of the users, the multimedia content, updated promotion media status of the first electronic device and/or the second electronic device, and time of usage of the said multimedia content of each of the first electronic device and/or the second electronic device.

[00123] At step 906, a heuristic analysis of calling profile between the first electronic device and the second electronic device with one or more other electronic devices may be performed. At step 908, based on a natural language processing (NLP) based artificial intelligence model, one or more messages that are rendered on the first electronic device 102 and/or the second electronic device 104 may be generated, upon detection of a request that corresponds to a call establishment procedure between the first electronic device and a second electronic device. The control passes to end step 910.

[00124] FIG. 10 is a method for rendering multimedia content during call establishment in an online or an offline mode of operation, according to an example embodiment of the present disclosure. With reference to FIG. 10, there is shown a flow chart 1000. The flow chart 1000 is described in conjunction with FIGs. 1 to 9. The process starts at step 1002 and proceeds to step 1004.

[00125] At step 1004, a call establishment procedure may be initiated by the first electronic device 102 (or the second electronic device 104). For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. At step 1006, the request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the multimedia management application 106.

[00126] At step 1008, basis the detection of the request, a mode of operation of the multimedia management application of the first electronic device 102 and/or the second electronic device 104, may be determined. In scenarios when the mode of operation is online, multimedia content to be rendered may be downloaded from the database at step 1010, by the multimedia management application of the first electronic device 102 and/or the second electronic device 104. At step 1012, the multimedia management application 106 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon successful establishment of call between the first electronic device 102 and the second electronic device 104. The control passes to end step 1016.

[00127] In scenarios when the mode of operation is offline, pre-stored multimedia content in the locally available repository of the multimedia management application of the first electronic device 102 and/or the second electronic device 104 may be rendered on the first electronic device 102 and/or the second electronic device 104, respectively, at step 1014. The control passes to end step 1016.

[00128] FIG. 11 is a method of rendering details of registered user for feciltating identification of the user and the service with which the user is registered, according to an example embodiment of the present disclosure. With reference to FIG. 11 , there is shown a flow chart 1100. The flow chart 1100 is described in conjunction with FIGs. 1 to 10. The process starts at step 1102 and proceeds to step 1104.

[00129] At step 1104, the multimedia management application may receive one or more details of a user of the first electronic device, wherein the details are indicative of identity of the user and association of the user with a service. At step 1106, the application may transmit the one or more details to a central server for registration of the user based on verification of the received one or more details by an administrator of the central server.

[00130] At step 1108, the multimedia management application may further, upon receipt of the signal from the first electronic device for call establishment between the first electronic device and the second electronic device, at least a portion of the one or more details of the user are rendered on the second electronic device to facilitate identification of the user and the service with which the user is registered. The control passes to end step 1110.

[00131] FIG. 12 depicts a system for rendering multimedia content during call establishment, according to various embodiments of the present invention. Elements of FIG. 12 have been explained in conjunction with the elements of FIGs. 1 to 1 1 .

[00132] Referring to FIG. 12, the method of initiation of call establishment procedure is depicted. The procedure may be initiated either by the first electronic device 102 or the second electronic device 104. For the purpose of illustration, in the subsequent sections, it is assumed that the call establishment procedure is initiated by the first electronic device 102.

[00133] A call establishment procedure may be initiated by the first electronic device 102 or the second electronic device 104. For the purpose of illustration, it is assumed that the call establishment procedure is initiated by the first electronic device 102. The request signal for the call establishment procedure between the first electronic device 102 and the second electronic device 104 may be detected by the signal detecting module 1208 coupled with the multimedia management application 106. The instances of the multimedia management application 106 and 108 may be installed in the memory 1206 of the first electronic device 102 and the second electronic device 104, respectively. In an embodiment, the call establishment procedure may involve the plurality of other electronic devices apart from the first electronic device 102 and the second electronic device 104.

[00134] In an embodiment, the detection may include capturing a Caller Line Identity (CLI) of the first electronic device 102 and predetermined service number of the second electronic device 104, via a call action module 1210. The detection further includes scanning one or more subscriber databases 1204, via look up module 1212, wherein the one or more subscriber databases store predetermined service numbers. The detection further includes retrieving subscriber information from the one or more subscriber databases, via the look up module 1212. The detection further includes forwarding the retrieved subscriber information to the first electronic device 102, via a forwarding module 1214 of the multimedia management application 106.

[00135] Basis the detection of the request, multimedia content to be rendered may be selected from the database, by the first electronic device 102. In an embodiment, the multimedia content may include, but is not limited to, customized video caller tone, video ring back tone, video ring tone, pre-call video, fixed wallpaper, sliding wallpaper, audio message, screen saver, scrolling text, multimedia, background music, display banners, mobile key pad or location based service (LBS), advertisement, mantra, dialogue, songs, movie, and the like. A person of ordinary skill in the art will appreciate that aforesaid examples should not be construed as a limitation to the present invention.

[00136] In an embodiment, the multimedia content may correspond to a customized caller tune (CCT). If any particular CCT preferred by the user of electronic devices is not available - for example when any specific advertisement, song, dialogue, mantra, movie, trailer etc. are not available for rendering, in such scenarios, a user can download the multimedia content and convert it into CCT (Customized Caller Tone) by pressing # (hash) or any specific key.

[00137] In another embodiment, the multimedia content may be Customized Caller video Tune (CCVT). Accordingly, the multimedia content may be customized via customization module 1 120. In addition, the multimedia content may be based on a captured signal of the electronic device 102.

[00138] The multimedia management application 106 may render the selected multimedia content on the first electronic device 102 upon the detection of the request. In an embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon successful establishment of call between the first electronic device 102 and the second electronic device 104 by the call landing module 1216. Other embodiments for rendering the multimedia content have been disclosed in FIGs. 2 to 1 1 .

[00139] In another embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed during an established call between the first electronic device 102 and the second electronic device 104.

[00140] In another embodiment, the multimedia management application 106 and the multimedia management application 108 may render the multimedia content on the first electronic device 102 and/or the second electronic device 104, respectively. This may be performed upon termination of call between the first electronic device 102 and the second electronic device 104.

[00141] In an embodiment, the establishment of the call between the first electronic device 102 and the second electronic device 104 (and/or the plurality of other electronic devices) may be based on metadata associated with the multimedia content. In such a scenario, the rendering of the multimedia content may be based on an automatic unlocking of the electronic devices involved in the call. In an embodiment, the metadata of the multimedia content includes, but is not limited to, a category of the multimedia content, a criticality associated with the multimedia content, and publisher of the multimedia content.

[00142] In an exemplary scenario when the multimedia content is of critical nature, a loudspeaker of the second electronic device 104 may be enabled to render the multimedia content. The enabling of the loudspeaker in such a scenario may be based on successful verification of a predefined emergency number associated with the electronic device from which the call is received. Such a verification may be performed by the instance of the multimedia management application installed on the second electronic device 104. Further, the data for verification may be provided by a user of the second electronic device 104. For example, the user of the second electronic device 104 may configure the multimedia management application 108 to render the multimedia content on the loudspeaker when the call is received from the first electronic device 102.

[00143] In an embodiment, the pre-stored multimedia content associated with each of the first electronic device 102 and the second electronic device 104 may be updated based on a location of each of the respective devices. This operation may be performed by the location signal module 1218. Such multimedia content may be customized based on the location before being rendered on the first electronic device 102 and/or the second electronic device 104, by the customization module 1220. This customization may be performed by the respective instance of the multimedia management application installed on the electronic devices.

[00144] Based on the location of the first electronic device 102 and/or the second electronic device 104, a listing of one or more services or products offered in the vicinity of the electronic devices may be generated. Such a listing may be updated in real-time basis the change in location of the respective electronic devices. In an embodiment, at least one of the one or more services or products may be selected by a user of the first electronic device 102 and/or the second electronic device 104. The selected service or product may be related to multimedia content, which may be rendered on the first electronic device 102 and/or the second electronic device 104 upon the detection of call establishment, discussed above.

[00145] In an embodiment, the multimedia content to be rendered may be generated automatically. The generation may be based on creation of a calling profile of the first electronic device 102 and the second electronic device 104 with one or more other electronic devices. In an embodiment, the calling profile includes information of the users, the multimedia content, updated promotion media status of the first electronic device and/or the second electronic device, and time of usage of the said multimedia content of each of the first electronic device and/or the second electronic device.

[00146] A heuristic analysis of calling profile between the first electronic device 102 and the second electronic device 104 with one or more other electronic devices may be performed. Further, based on a natural language processing (NLP) based artificial intelligence model, one or more messages that are rendered on the first electronic device 102 and/or the second electronic device 104 may be generated, upon detection of a request that corresponds to a call establishment procedure between the first electronic device 102 and a second electronic device 104. The operations mentioned above may be performed by the customization module 1120.

[00147] In an embodiment, a feedback corresponding to the rendered multimedia content from user of the first electronic device 102 and/or the second electronic device 104 may be registered using the respective instances of multimedia management applications. The feedback may be in the form of at least one of audio, video or text. An Al based analysis may be performed on the received feedback to customize the rendering of the multimedia on the electronic devices in manner that is in alignment with the real-time preferences of the users operating the electronic devices.

[00148] In an embodiment, the multimedia content may be downloaded from a central server 1202 to the memory 1206, in an online mode of operation of the multimedia management application, and rendering multimedia content pre-stored in the respective memory 1206of the first electronic device 102 and/or the second electronic device 104 in an offline mode of operation of the respective instances of the multimedia management applications.

[00149] FIG. 12 depicts a first exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention. Elements of FIG. 12 have been explained in conjunction with the elements of FIGs. 1 to 11 .

[00150] In the first exemplary scenario, when the user of the first electronic device 102 is commencing a call to the second electronic device 104 of another user, both the user of the first electronic device 102 and the second electronic device 104 are registered members. Accordingly, the customized multimedia content will play on both the first electronic device 102 and the second electronic device 104 during the ringing phase.

[00151] In the said embodiment of the present invention, the outgoing call signal 1302 may be detected and this may activate capturing of the outgoing call ring signal from the first electronic device 102 by the multimedia management application 106.

[00152] In another embodiment of the present invention, when the user of the second electronic device 104 establishes the call to commence the conversation with the user of first electronic device 102, the respective instances of multimedia management application 106 and 108 activate to render the multimedia content on the first electronic device 102 and second electronic device 104.

[00153] FIG. 13 depicts a second exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention. Elements of FIG. 13 have been explained in conjunction with the elements of FIGs. 1 to 12.

[00154] In the first exemplary scenario, when the user of the first electronic device 102 is in an established call with the second electronic device 104 of another user, both the user of the first electronic device 102 and the second electronic device 104 are registered members. Accordingly, the customized multimedia content will play on both the first electronic device 102 and the second electronic device 104 during an ongoing call.

[00155] In another embodiment of the present invention, when the user of the second electronic device 104 establishes the call to commence the conversation with the user of first electronic device 102, the respective instances of multimedia management application 106 and 108 activates to render the multimedia content on the first electronic device 102 and second electronic device 104. Further, in the aforesaid scenario, the multimedia content played during the telephonic conversation between the first electronic device 102 and the second electronic device 104 may be different from the multimedia content that is played during the ringing phase.

[00156] FIG. 14 depicts a third exemplary scenario for rendering multimedia content during call establishment, according to various embodiments of the present invention. Elements of FIG. 14 have been explained in conjunction with the elements of FIGs. 1 to 13. [00157] In one embodiment of the present invention, when any of the user of first electronic device 102 or second electronic device 104 disconnects the call, the said multimedia content is played on both the devices 102 and 104.

[00158] In an embodiment, the multimedia content played is different from the multimedia content that is played in above embodiments. In an embodiment, the multimedia content may be rendered on a screen of the first electronic device 102 or second electronic device 104. In another embodiment, the rendering is performed when the at least one first electronic device 102 or second electronic device 104 is in speaker mode. In another embodiment, when the registered user gets a call from the another user, and the registered user rejects the call than the multimedia content is rendered on the screen of the register user. Further, if call is disconnected by the another user than also the multimedia content is rendered on the screen of the register user.

[00159] In another embodiment, when a registered user commences a call to another user, the multimedia content with or without sound will be played till the user from receiving side receives or rejects the call. In the said embodiment, when the user of receiving side receives the call than the said multimedia content will be played without sound during telephonic conversation. In the said embodiment, when the user of receiving side rejects the call than the multimedia content will be played with or without sound.

[00160] FIG. 15 depicts a fourth exemplary scenario for gathering feedback for the rendered multimedia content during call establishment, according to various embodiments of the present invention. Elements of FIG. 15 have been explained in conjunction with the elements of FIGs. 1 to 14.

[00161] In one embodiment of the present invention, the system includes further includes live survey and feedback handling module 1602. The live audio survey and feedback handling module 1602 is adapted to take feedback of the said services or the plurality of multimedia contents or the like. In the said embodiment of the preset invention, whenever the user wants to use the live survey and feedback module 1602, the user will first connect the first electronic device 102 and/or the second electronic device 104 with internet. Further, the user activates the live audio survey and feedback handling module 1602.

[00162] Subsequently, a server 1604 will be connected to the live audio survey and feedback handling module 1602. The said live audio survey and feedback handling module 1602 will then activate the performing module and the performing module sends the last updated multimedia content from the auto uploading module to the playing module. The playing module will play the audio content on the screen of the user’s mobile and activate audio recording module.

[00163] In the embodiment, the audio content includes multiple questions. Accordingly, the user answers the multiple questions by using touch pad/buttons or through voice commands/response. When this task ends, the audio detecting module detects the responses and sends the response to the new file generator module 1606.

[00164] In the embodiment, the feedback is taken via capturing video of the user. In the other words, video based feedback can also be provided by the user through the camera of the devices 102 and/or 104. In yet another embodiment, the feedback can be entered in text form by using the touch button of the devices 102 and/or 104.

[00165] In one embodiment, the system further includes new file generator module 1606 that receives the responses/feedback and save the response file with a new name. With the features of the present invention discussed above, the invention would be beneficial for companies, general consumer and government, as well, in the following ways:

Beneficial for companies

1 . Large sale of product in less time.

2. Advertisement will be available to particular user on the basis of interested area.

3. It would be inexpensive and best. 4. Large production, due to fewer prices.

5. Facilities will provide according to particular area.

6. Direct contact with the customer is possible.

7. Small & new generate companies will grow in very short time.

8. In short duration and with less expense product will sale with high speed.

Beneficial for General Consumer

1 . User will get particular advertisement of their benefits.

2. User can store particular advertisement of their use and take advantage in future.

3. User can directly come in contact of us.

4. User can easily aware regarding advertisement of their benefits.

Beneficial for government

1 . Advertisement will available at low price, so that product cost will be less automatically.

2. Through the advertisement, public may get emergency news.

[00166] Finally, all such facilities enhance the use of the multimedia content and because of its fewer prices it get popular in shortest time.

[00167] Further, the plurality of multimedia contents may be categorized in different categories such as General Information, Meals like Vegetarian/ NonVegetarian & Other Habits like Drink, Assets, Real Estate, Learning & Reading, Finance & Investment and Insurance and so on. These categories are divided into sub-categories according to Area, Location, Sex, Age, Profession, Marital status, Hobbies, Books, Magazines, Newspaper, charity, real estate, banks, insurance, Medicines, sports, and Travel and Tourism. As we have to provide this service to the consumer. So the classification of categories is as per the following: Age-wise Location-wise Sex-wise Hobbies-wise Status-wise

[00168] The classification of main categories is as per the following:

General Information: Occupation, age, sex, income, location, marital status, health, interested areas, Hobbies, dressing, pets & animals

Food & Other Habits: Food Habits, drinks, alcoholic, smoker.

Property: House, Vehicle, Computer, Servant, Appliances, Technology.

Reading: Books, magazines, Newspaper

Finance & Investment: Charity, Real Estate, Insurance, Banks, Investment, Bank cards.

Others: Medicines, Sports & Fitness, travel & tourism.

[00169] All these mention categories consist of sub-categories and each individual category has further division as follows:

General Information

Occupation: Business, Professionals, Service person student, student as well Professional

Age: Teenager, adult, senior citizen

Sex: male, female

Income: Monthly Income, Annual Income

Location: Rural, Urban, metropolitan

Marital status: Single, Married, Divorcee

Health: Healthy, patient, Fit Interested Areas: Music, entertainment, Reading Books, travelling, outdoors games, indoor games

Hobbies: Music, reading, surfing, watching TV, sports, indoor games, video games, cycling swimming

Dressing: western, traditional, ethnic, readymade, custom made, formal, casual Pets & animals: Dog, cats, birds, others

Food & Other Habits:

Food Habits: Vegetarian, Non- Vegetarian, Fast Food / Junk Food, Homemade, Eat Out, Snacks

Drinks: Fruit Juice, Health Drinks, Soft Drinks, Cold Drinks, Supplements, Shakes, Tea, Coffee

Alcoholic: Liquor, Wine, Beer, Others, Champaign, Vodka, Rum, Whisky, Tequila, Gin

Smoker: Smoking, Non-Smoking

Property:

House: Rented, Owned, PG

Vehicle: 2 Wheeler, 4 Wheeler, Commercial Vehicle, None

Computer: Desktop, Laptop, Palm Top

Servant: Maid, Servant, Housemaid, Watchman, Driver, Gardener, Peon

Appliances: TV, Refrigerator, Microwave OTG, AC, Room Heater, Vacuum Cleaner, Dish Washer, Washing Machine, Iron

Technology: Internet, Mobile Phone, DTH Service

Reading:

Books: Craft, Literature, History, Educational, Stories, Comics, Religious Books Magazines: News, Sports, Automotive, Real Estate, Beauty, Current Events, Computers, Politics, Competitive, Interior Decoration, Jewellery, Fashion & Apparel

Newspaper: English, Hindi, Punjabi, Urdu, Bengali, Gujarati, Others Finance & Investment:

Charity: Old age Home, Orphanage, Widow Home, NGO, Social Services, CRY Real Estate: Property, Flats, Apartment, Farm House, Home, Shop Insurance: Death Accidental, Dismemberment Insurance, LIC Banks: Private, Government, Corporate

Investment: Shares, Mutual Funds, Pension Plans, Stocks, Loans Bank Cards: Credit Cards, ATM Cards, Debit Cards, Cash Cards, Travellers Cheque.

Others:

Medicines: Veterinary Medicines, Acupuncture, Homeopathic, Ayurveda, Naturopathic, Allopathic.

Sports & fitness: Physical Fitness, Yoga, Gym, Aerobics.

Travel & Tourism: Airlines, Trains, Roadways, Taxi, Personal Vehicle.

[00170] Therefore, in the present invention the user from calling side and the user from receiving side, both can hear the customized multimedia content, as per their own desire. Further, the present invention also provides interactive services, value added services and enhances the telephonic communication device feature. Further, the multimedia content can be played not only during the ringing phase but also during telephonic conversation between the users and after disconnecting the call between the users. Furthermore, the present invention provides playing of the promotion media connect by utilizing the call ring signal. Therefore, the present invention is a system and a method of playing multimedia content in a telecommunication network, which is feasible, effective, and efficient as compared to existing methods.

[00171] The foregoing descriptions of specific embodiments of the present invention have been presented for purposes of description. They are not intended to be exhaustive or to limit the present invention to the precise forms disclosed, and obviously many modifications and variations are possible in light of the above teaching.

[00172] Further, the embodiments were chosen and described in order to best explain the principles of the present invention and its practical application, and thereby enable others skilled in the art to best utilize the present invention and various embodiments with various modifications as are suited to the particular use contemplated. It is understood that various omissions and substitutions of equivalents are contemplated as circumstances may suggest or render expedient, but such omissions and substitutions are intended to cover the application or implementation without departing from the spirit or scope of the present invention.