METHOD AND SYSTEM TO PERFORM CONTENT TARGETING - BELLSOUTH INTELLECT PTY CORP

Title:

METHOD AND SYSTEM TO PERFORM CONTENT TARGETING

Document Type and Number:

WIPO Patent Application WO2003053039

Kind Code:

A3

Abstract:

A method and system for targeting advertisements; advertisements are selectively sent to user terminals (21a, 21b, 21c, 21n) based on a user classification. According to an embodiment of the present invention, a system defines matches between user classifications and advertisement classifications. User data is collected from a plurality of sources. A system according to the present invention classifies a user, transmits media content to a user terminal, and inserts the advertisement into the media content if a match has been defined between the user classification and the advertisement classification.

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Inventors:

MATZ WILLIAM R (US)
SWIX SCOTT R (US)

Application Number:

PCT/US2002/039759

Publication Date:

February 05, 2004

Filing Date:

December 12, 2002

Export Citation:

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Assignee:

BELLSOUTH INTELLECT PTY CORP (US)
MATZ WILLIAM R (US)
SWIX SCOTT R (US)

International Classes:

G06Q30/02; H04N7/173; H04N21/258; H04N21/2668; H04N21/442; H04N21/61; H04N21/81; H04N21/84; (IPC1-7): H04N7/10; H04N7/025

Foreign References:

US6029045A	2000-02-22
US5838314A	1998-11-17
US5754939A	1998-05-19
US6177931B1	2001-01-23

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