Technical Field

[0001] The technical field of this invention relates to the TV software that can be used in multimedia advertising.

Background Art

[0002] Title: DIGITAL SIGNAGE SYSTEM AND COMMUNICATION SLAVE TERMINAL- Publication number: 201947043836 - India Office

[0003] A digital signage system according to the present invention includes a digital signage controller that provides information for display on digital signage and communication devices, wherein the digital signage controller has a diagnostic means for detecting the number of vacancies in a store.

[0004] Title: METHOD FOR AUTOMATICALLY CONVERTING ANDROID APPLICATION TO TIZEN INSTALLABLE PACKAGE

[0005] A method to convert Android software into tizen installable software

[0006] Publication number: WO/2014/137025

[0007] The invention is software to convert Android applications into an installable ones on Tizen systems. This module is installed on a Tizen terminal and downloads the Android app and automatically installs it on the Tizen platform.

[0008] Application number: 13915014000308212- Registration number: 79982

[0009] Integrated audio and video digital advertising system with the potential to send messages and display images in various sites.

[0010] The objective of this invention is to invent an integrated media network to create a suitable and integrated platform for broadcasting commercial and noncommercial audio-visual advertisements on an urban and suburban scale. At the same time, another advantage of this network is the possibility of promoting cultural norms by inserting suitable cultural messages and teasers. [0011] This network includes a combined system made up of specialized hardware and software that allows for displaying a wide range of various information. The integrated media network has provided a new and innovative way of using digital knowledge and technology to send messages and display images in various places for public viewing. The most determinant innovative feature of the integrated media network, which has solved a big problem, is the drastic reduction of advertising costs for its consumers, and on the other side, it greatly increases the power of choice for its audience.

[0012] The aforementioned invention has hardware to display advertisements, however, the claimed invention is based on the software that is installed on the operating system and makes it possible to convert a normal TV into a Signage platform.

Technical Problem

[0013] The necessity of targeted advertisement broadcasting is inevitable. In addition, multimedia advertising is more efficient than fixed advertisements. So far, signage devices have been applied for multimedia advertising, which required independent hardware. This made the maintenance and support of players complicated. The digital content of Signage in the existing systems involves one of these three types or a combination of them and this is what makes Digital Signage more special. For instance: a giant monitor in a sports stadium requires real-time (live) content, while a display featuring a mixer in a department store has timeless (pre-recorded) content.

[0014] • In time: live broadcasts that are displayed immediately, including sports news in studios and essential news

[0015] • Near time: data that is stored in a summary form to be transmitted from the main location to various installation locations, including information on stocks and finished goods. Such type of data is transferred within a few minutes.

[0016] • Timeless: Content that is stored and may still be applied and available for a long time after preparation, such as displaying and advertising products and directional signage. [0017] The major function of Digital Signage includes content that, for instance, in retail sales is in the form of goods prices labels, and price-setting. Subsequently, the content is stored on the computer or website and makes communication and access to the system accessible for employees through high-speed communication, comprehensive digital services, shared digital lines, satellite or wireless. Then the content file is transferred to the computer board (which allows the employees to select the file they want at a specific time and for a specific audience.)

[0018] The technical data of the digital signage is improved by the fact that often the best contents come from an infinite number of various files displayed simultaneously on the same monitors.

[0019] Hence, developers of programs and content can classify monitors into various layers, regions, and ranges and install each of them by themselves and simultaneously combine them with other content in the form of videos, photos, logos, animations, and data displayed, symmetrically and harmoniously. PCs (personal computers) and media players use various programs to connect to the monitors. The potential of the content on the monitor and the creativity used in it is clear and therefore is unchangeable.

[0020] Similar content results from various sources. Nowadays, VHS tapes, CDs, and DVDs have replaced things that require less human effort which can include content obtained from various sources (for example, the Internet, PC, flash memory files, Internet Protocol television (IPTV), satellite, radio, cable, telecommunications, wireless regional networks and ...). In addition, the existing technical flexibility gives more flexibility to the content, which is based on the needs of the region and its audience. The existence of technical tools guarantees the non-overlapping of audio and visual contents that may be in conflict with each other, which confuses the adversaries.

[0021] Objectives of the invention:

[0022] 1 -Diminishing the complexity of current systems and obviating the need for hardware signage

[0023] 2-Cost reduction [0024] 3- Easy maintenance and operation

[0025] 4- Easy system operation and installation

Solution to Problem

[0026] The existing solution is based on using the hardware and software power of smart TVs available in the market .To reduce the complexity of the system and the costs of installation, the software has been designed that is installed on the any kind of operating system of TVs and allows for managing and broadcasting advertisements.

[0027] The program is written in two versions, one as a server and the other as an application that is on the any kind of operating system and is installed on the TV. All information and video content is uploaded to the server and its schedule is adjusted.

[0028] After running the software or opening the web version through the Internet, the local network connects to the server and downloads the information and starts displaying it. While downloading the content, we can save the video content on the flash drive so that the content can be displayed offline.

[0029] The designed server-side software has the following functions:

[0030] 1- Uploading and presenting multimedia files

[0031] 2- Recording the specifications of televisions (monitors) and grouping them

[0032] 3-Recording the content broadcast schedule for each group

[0033] 4- Sending content and program list to monitors

[0034] The software designed on the client side (display) has the following functions:

[0035] 1- Receiving a list of application

[0036] 2- Downloading the specified files on the external memory

[0037] 3- Broadcasting based on the scheduled schedule

[0038] 4- Setting the timer to start the program at the specified times (preventing the change of the current TV program)

Advantageous Effects of Invention [0039] 1- Obviating the need for special hardware

[0040] 2- Using a monitor for multiple purposes (TV and signage)

[0041] 3- Converting all smart TVs to signage

[0042] 4- Making it possible to generate income from booths and stores equipped with smart TV

[0043] 5-Reducing the bandwidth required to broadcast advertisements by downloading files to the external memory and playing from it

[0044] 6- The simultaneous broadcast of advertisements throughout the country

[0045] 7-Reducing the costs of preparing screens for advertising

Brief Description of Drawings

[0046] Fig 1 - The system performance method

Description of Embodiments

[0047] First, the server side was designed, which provided the following functions: a. 1 -Upload and presentation of multimedia files b. 2- Registering the specifications of TV or Mobile and grouping them c. 3-Registering the content broadcast schedule for each group on the client side (display) d. 1 - Get the list of programs e. 2- Download the specified files on the external memory f. 3- Broadcasting based on the scheduled schedule g. 4- Setting the timer to start the program at the specified times (preventing the change of the current (TV or Mobile) program).

Examples

[0048] Exhibitors In public places including terminals and airports, can turn their workplace into a smart advertising platform and make money by installing a TV and this software on it. To use this program, the user just needs to turn on the TV, turn on the advertisement program and make sure that the TV is connected to the network. Industrial Applicability

[0049] All multimedia-based advertising industries can utilize this system. Indeed, by creating a wide market for industrial owners and especially advertising companies, this system creates a very suitable platform for broadcasting advertisements in a centralized control but on a wide scale.

[0050] For instance, all smart TVs stores across the country can convert their TVs in the stores into advertising displays and these ads can be broadcast simultaneously throughout the country.