DEVICE

BACKGROUND

TECHNICAL FIELD

[0001] This disclosure relates to tracking the location of objects, such as promotional objects.

DESCRIPTION OF RELATED ART

[0002] There are many situations in which it may be desirable to track the location of an object, such as the location of a promotional object, such as a mug, pen, portfolio (e.g., day timer or calendar), stress ball, coaster, cup holder, T-shirt, or soda can.

[0003] Tracking that location, however, can be difficult, costly, or impractical. For example, expensive and/or bulky hardware may be needed. The cooperation of a person carrying that object may also be needed, which may not be provided or at least provided regularly.

SUMMARY

[0004] An object location tracking system may include an object, a mobile communication device, and a data storage system. The object may include a wireless short range communication system that wirelessly transmits object identification information over a short range that uniquely identifies the object. The mobile communication device may have a location detection system that generates location information indicative of the location of the wireless

communication device; a wireless short range communication system that wirelessly receives the object identification information from the object when the object is in close proximity to the mobile communication device; and a wireless data communication system that wirelessly communicates the location information and the object identification information to a data storage system. The data storage system may receive and store the location information and the object identification from the wireless data communication system in the mobile communication device.

[0005] The wireless short range communication system included with the device may include an NFC tag. The wireless short range communication system included with the mobile communication device may include an NFC initiator.

[0006] The data storage system may have a network address. The NFC tag that is included with the object may wirelessly transmit a URL that includes the network address of the data storage system and the object identification information when in close proximity to the mobile communication device.

[0007] The wireless data communication system in the mobile communication device may wirelessly send a communication to the data storage system using the URL; in response, wirelessly receive from the data storage system a request for the location information; and wirelessly deliver the location information to the data storage system in response to the request for the location information. The data storage system may deliver the request for the location information to the mobile communication device in response to receipt of the communication from the mobile communication device.

[0008] The data storage system may store the approximate time it receives the location information.

[0009] In response to receipt of the location information, the data storage system may deliver promotional information to the mobile communication device that is keyed to the location information that it receives from the mobile

communication device.

[0010] The object may be a promotional object.

[0011] The object may include a location-tracking indicator that visually indicates that the object includes a location tracking device.

[0012] These, as well as other components, steps, features, objects, benefits, and advantages, will now become clear from a review of the following detailed description of illustrative embodiments, the accompanying drawings, and the claims. BRI EF DESCRIPTION OF DRAWINGS

[0013] The drawings are of illustrative embodiments. They do not illustrate all embodiments. Other embodiments may be used in addition or instead. Details that may be apparent or unnecessary may be omitted to save space or for more effective illustration. Some embodiments may be practiced with additional components or steps and/or without all of the components or steps that are illustrated. When the same numeral appears in different drawings, it refers to the same or like components or steps.

[0014] FIG. 1 illustrates an example of an object location tracking system.

[0015] FIG. 2 illustrates an example of an object location tracking process.

DETAILED DESCRIPTION OF I LLUSTRATIVE EMBODIMENTS

[0016] Illustrative embodiments are now described. Other embodiments may be used in addition or instead. Details that may be apparent or unnecessary may be omitted to save space or for a more effective presentation. Some embodiments may be practiced with additional components or steps and/or without all of the components or steps that are described.

[0017] FIG. 1 illustrates an example of an object location tracking system. FIG. 2 illustrates an example of an object location tracking process.

[0018] As illustrated in FIG. 1 , the object location tracking system may include an object 101 whose location is to be tracked, a mobile communication device 103, a wireless data communication system 105, the Internet 107, and a data storage system 109.

[0019] The object 101 may be of any type. For example, the object 101 may be a promotional object that was given as a gift, such as a mug, pen, portfolio (e.g., day timer or calendar), stress ball, coaster, cup holder, T-shirt, or soda can.

[0020] The object 101 may include a wireless short range communication system 1 1 1 . The wireless short range communication system 1 1 1 may be attached to (e.g., with adhesive) or embedded within the object 101 .The wireless short range communication system 1 1 1 may be configured to wirelessly transmit object identification information that uniquely identifies the object. It may be configured to do so only in response to a wireless signal from a device that is in close proximity to the object 101 and to do so each time the object 101 is brought in such close proximity.

[0021] The wireless short range communication system 1 1 1 may be of any type. For example, the wireless short range communication system 1 1 1 may be an NFC tag. The wireless short range communication system 1 1 1 may instead utilize Bluetooth, Wi-Fi, UHF, an RFID, and/or any other type of short range wireless communication.

[0022] The wireless short range communication system 1 1 1 may be configured to wirelessly transmit a string in response to the wireless signal. When the wireless short range communication system 1 1 1 is an NFC tag, for example, the NFC tag may be configured to transmit the string in response to being placed in close proximity to an NFC initiator. The wireless signal from the NFC initiator may be received by the NFC tag and processed to also provide power for the NFC tag.

[0023] The string that is transmitted may include any information. For example, the string may include the object identification information that uniquely identifies the object. The string may also include a network address of the data storage system 109 which, as explained below, will ultimately store information indicative of the location of the object.

[0024] The string may be in any form. For example, the string may be a URL that includes the network address at which the data storage system 109 resides. The URL may also include the object identification information. The following is an example of such a URL:

http://www.twych.com/object/id=12345&url=/supplierid+ distid+clientid?run

[0025] The initial "http://www.twych.com/object" portion of this URL may represent the network address of the data storage system 109. The next

"id=12345" portion of this URL may be the object identification information. The remainder of the URL may identify a supplier, distributor, and/or client of the object and/or any other information. The URL may be in a different form and/or order. A string other than a URL may in addition or instead be provided.

[0026] The object 101 may have a location-tracking indicator 1 13 that visually indicates that the object includes a location-tracking device. The location-tracking indicator may be a logo, trademark, and/or textual information. The location- tracking indicator may include instructions on how to effectuate location tracking, e.g., instructions to place the object in close proximity to a mobile communication device.

[0027] The mobile communication device 103 may be of any type. For example, it may be a wireless phone, such as a smart phone, or a vehicle that has the necessary communication components. The mobile communication device may include a wireless short range communication system 1 15, a location detection system 1 17, and/or a wireless data communication system 1 19.

[0028] The wireless short range communication system 1 15 in the mobile communication device 103 may be configured to wirelessly communicate with the wireless short range communication system 1 1 1 in the object 101 . Thus, the wireless short range communication system 1 15 may be configured to be compatible with the wireless short range communication system 1 1 1 . When the wireless short range communication system 1 1 1 is an NFC tag, for example, the wireless short range communication system 1 15 may be a compatible NFC initiator.

[0029] The location detection system 1 17 may be configured to detect the location of the mobile communication device 103 and to provide location information indicative of this location. Although not identical to the location of the object 101 , it may be very close, as the wireless short range communication system 1 1 1 in the object 101 may be configured to only transmit the object identification information when it is in close proximity to the mobile communication device 103.

[0030] The location detection system 1 17 may be of any type. For example, it may be a GPS system or a cell phone triangulation system.

[0031] The location information may be in any form. For example, it may be the geo-coordinates of the mobile communication device 103 or only a subset of these coordinates, such as only latitude and longitude.

[0032] The wireless data communication system 1 19 may be configured to wirelessly communicate the location information and the object identification information to the data storage system 109. [0033] The wireless data communication system 1 19 may be configured to communicate wirelessly with the data storage system 109 using any type of network and communication protocol or any combination of them. For example, the wireless data communication system 1 19 may be configured to communicate wirelessly with the wireless data communication system 105 over a cellular network, a data network, a Wi-Fi network, any other type of network, or any combination of networks. The wireless data communication system 105 may be configured to communicate with the data storage system 109 through the Internet 107 or any other type of network or combination of networks.

[0034] When the network over which the wireless data communication system 1 19 communicates is not connected to the Internet, the wireless data

communication system 105 may include a bridge to the Internet.

[0035] The object 101 may be brought in close proximity to the mobile communication device 103, as reflected by an Object Moved Near Mobile

Communication Device step 201 . When this happens, the wireless short range communication system 1 1 1 may be energized by electromagnetic radiation from the wireless short range communication system 1 15 in the mobile communication device 103, as reflected by an Object Receives Power from Mobile

Communication Device step 203.

[0036] In turn, this may cause the wireless short range communication system 1 1 1 to wirelessly transmit the object identification information to the mobile communication device 103, along with an address of the data storage device 109, as reflected by an Object Transmits Object ID and Data Storage Address step 205. In the case where the mobile communication device 103 utilizes an NFC initiator for the wireless short range communication system 1 15, this may happen without the addition of any custom application in the mobile communication device 103 by virtue of the standard NFC protocol that automatically translates a received string that begins with http:// into a request and delivers it over the Internet.

[0037] The wireless short range communication system 1 15 in the mobile communication device 103 may then receive the object identification information and the data storage address, as reflected by a Mobile Communication Device Receives Object ID and Data Storage Address step 207. In turn, the wireless data communication system 1 19 may wirelessly transmit the object identification information to the store data storage system 109 at the provided network address, as reflected by a Mobile Communication Device Sends Object ID to Address step 209.

[0038] The data storage system 109 may receive the object identification information and store it, along with information identifying the mobile

communication device 103, as reflected by a Data Storage System Receives and Stores Object ID step 21 1 .

[0039] The information identifying the mobile communication device 103 may be of any type or in any form. For example, it may be the IP and port address of the mobile communication device 103.

[0040] The data storage system 109 may then send a request back to the mobile communication device 103 for the location of the mobile communication device 103, as reflected by a Data Storage System Sends Request for Location step 213. This may be received by the wireless data communication system 1 19 in the mobile communication device 103, as reflected by a Mobile Communication Device Receives Request for Location step 215. In turn, the mobile

communication device 103 may seek the location information from the location detection system 1 17, as reflected by a Mobile Communication Device

Determines Location step 217. The mobile communication device 103 may then return the location information to the data storage system 109 using the wireless data communication system 1 19, as reflected by a Mobile Communication Device Sends Location step 219.

[0041] The data storage system 109 may then receive the location information, as reflected by a Data Storage Device Receives Location step 221. The data storage system 109 may then store the received location information, along with the approximate time of its receipt, as reflected by a Data Storage Device Stores Location and Time step 223.

[0042] The data storage system 109 may be configured to deliver various kinds of information back to the mobile communication device 103, such as promotional information that is keyed to the location information that the data storage system receives from the mobile communication device 103, as reflected by a Data Storage System Returns Location-Based Promotional Information step 225. For example, the data storage system 109 may be configured to deliver promotional coupons for products or services in the vicinity of the location indicated by the location information.

[0043] The object 101 may then be moved away from the mobile

communication device 103, as reflected by an Object Moved Away From Mobile Communication Device step 227.

[0044] The object 101 may then again be moved in close proximity to the mobile communication device 103, as reflected by the Object Moved Near Mobile Communication Device step 201 . And the process may repeat and continue to repeat each time the object 101 is move away from and then in close proximity to the mobile communication device 103.

[0045] Sometimes, the object 101 may be moved in close proximity to a different mobile communication device, in which case the same process may take place, albeit with the different mobile communication device.

[0046] Processes with additional, not as many, or different steps may instead be implemented. For example, the mobile communication device 103 may be configured to transmit its location at the same time it transmits the object identification information to the data storage system 109. In this case, the data storage system 109 may not respond with a request for the location information.

[0047] The data storage system 109 may be configured to participate in any of the processes that have now been described in connection with numerous different objects and their associated mobile communication devices.

[0048] The data that is stored in the data communication system 1 19 may be used for any purpose. For example, the data may be made accessible over the Internet to suppliers, vendors, and/or distributors of the object 101 , along with the data for other objects whose locations are also being tracked.

[0049] The data storage system 109 may include a data query system that enables the entity seeking access to the data to specify any desired subset and/or aggregation of the data. For example, the query system may enable an entity to determine the various locations at which one specific object has been, the various locations at which objects of the same type have been, and/or the various objects and/or types of objects that have been at specified locations and/or within specified distances of specified locations. The query system may also include filters, such as date filters, location filters, and/or object filters.

[0050] The data storage system 109 may include mapping data that may enable the data storage system 109 to determine and communicate to inquirers a likely route over which a person took a particular object, based on the various locations at which the object has been detected, as well as the time differences between each detected location.

[0051] The data storage system 109 may determine and communicate to inquirers the amount of time an object has been at one or more locations by subtracting the time the object is first detected at each location from the time the object is last detected at that location (or first detected at the next location). The data storage system 109 may determine and communicate to inquirers the cumulative amount of time an object has been at several or all detected locations by summing the duration of the object's time at each location.

[0052] The data storage system 109 may build a personal profile for the person carrying the object based on the stored times, dates and location information. This may be useful when the object is a personal object, such as a promotional toothbrush, cosmetic case, or billfold. The data storage system 109 may determine a pattern in the person's personal habits or routine based on this information (e.g., such as when and where the person brushes her teeth, puts on makeup, or uses her billfold). The data storage system 109 may provide a customized report of this personal profile.

[0053] The data storage system 1098 may build a location profile for the object based on the stored information. For example, a promotional keychain may be handed out by a restaurant. The keychain may be moved close to the person's mobile phone each time during use. The data storage system 109 may make a menu or delivery suggestion based on where the object is at this time and deliver it to the mobile phone for view by the user. That menu or delivery suggestion may be based on whether the reported time is lunch and whether the reported location is the person's place of work (which may result in a quick, single person menu), whether the reported time is dinner and the reported location is the person's home (which may result in a more complete menu for a family), or whether the reported location is far from home (which the system may know based on numerous reports on previous days of the person consistently being at a much different location). Data collected over time may allow the system to make these types of determinations. The data storage system 109 may then deliver recommendations to the person's mobile phone based on these determinations and what is seemingly appropriate for each one. This delivery may be at the same time as a reported location or at a later time.

[0054] The data storage system 109 may map movements of objects other than the one that has the wireless short range communication system. For example, USPS may distribute a fun promotional item to promote awareness about it's door step pickup and delivery service. Neighbors may be encouraged to move the item close to their mobile phones each time they see the postman in their neighborhood. The data processing system may use the resulting information to provide details about a postman's whereabouts and/or approximate times and details about when the postman is expected to arrive at different parts of his route.

[0055] The data storage system 109 may map a coming disaster or epidemic. For example, in anticipation of a flu season, a pharmaceutical company may pass out promotional thermometers to those who get a flu shot. If people in or near a recipients home falls ill, this thermometer may be used to take their temperature. In the process, the times and locations of the thermometer may be interpreted by the data storage system as defining a possible time period and area of infection. The data storage system may place the coordinates on a larger map and broadcast the pattern for others to see. This may induce others in the area or in areas to which the map seems to points (which may include times, as well as locations) to also get a flu shot.

[0056] The data string that is delivered by the wireless short range

communication system that is part of the object may be placed there by any means and at any time. For example, it may be placed there before or after the object is distributed. If afterwards, instructions may be provided to the user about how to do this.

[0057] Unless otherwise indicated, the mobile communication device 103, the wireless data communication system 105, and/or the data storage system 109 may be implemented with a computer system configured to perform the functions that have been described herein for the component. Each computer system may include one or more processors, tangible memories (e.g., random access memories (RAMs), read-only memories (ROMs), and/or programmable read only memories (PROMS)), tangible storage devices (e.g., hard disk drives, CD/DVD drives, and/or flash memories), system buses, video processing components, network communication components, input/output ports, and/or user interface devices (e.g., keyboards, pointing devices, displays, microphones, sound reproduction systems, and/or touch screens).

[0058] The computer system for the data storage system 109 may include one or more computers at the same or different locations. When at different locations, the computers may be configured to communicate with one another through a wired and/or wireless network communication system.

[0059] Each computer system may include software (e.g., one or more operating systems, device drivers, application programs, and/or communication programs). When software is included, the software includes programming instructions and may include associated data and libraries. When included, the programming instructions are configured to implement one or more algorithms that implement one or more of the functions of the computer system, as recited herein. The description of each function that is performed by each computer system also constitutes a description of the algorithm(s) that performs that function.

[0060] The software may be stored on or in one or more non-transitory, tangible storage devices, such as one or more hard disk drives, CDs, DVDs, and/or flash memories. The software may be in source code and/or object code format. Associated data may be stored in any type of volatile and/or non-volatile memory. The software may be loaded into a non-transitory memory and executed by one or more processors.

[0061] The components, steps, features, objects, benefits, and advantages that have been discussed are merely illustrative. None of them, nor the

discussions relating to them, are intended to limit the scope of protection in any way. Numerous other embodiments are also contemplated. These include embodiments that have fewer, additional, and/or different components, steps, features, objects, benefits, and/or advantages. These also include embodiments in which the components and/or steps are arranged and/or ordered differently. [0062] For example, the communication device that prompts the object for its unique identification information and forwards that information to the data storage system along with the location information may be a stationary communication device, which may be located in a commercial or public establishment.

[0063] Unless otherwise stated, all measurements, values, ratings, positions, magnitudes, sizes, and other specifications that are set forth in this specification, including in the claims that follow, are approximate, not exact. They are intended to have a reasonable range that is consistent with the functions to which they relate and with what is customary in the art to which they pertain.

[0064] All articles, patents, patent applications, and other publications that have been cited in this disclosure are incorporated herein by reference.

[0065] The phrase "means for" when used in a claim is intended to and should be interpreted to embrace the corresponding structures and materials that have been described and their equivalents. Similarly, the phrase "step for" when used in a claim is intended to and should be interpreted to embrace the corresponding acts that have been described and their equivalents. The absence of these phrases from a claim means that the claim is not intended to and should not be interpreted to be limited to these corresponding structures, materials, or acts, or to their equivalents.

[0066] The scope of protection is limited solely by the claims that now follow. That scope is intended and should be interpreted to be as broad as is consistent with the ordinary meaning of the language that is used in the claims when interpreted in light of this specification and the prosecution history that follows, except where specific meanings have been set forth, and to encompass all structural and functional equivalents.

[0067] Relational terms such as "first" and "second" and the like may be used solely to distinguish one entity or action from another, without necessarily requiring or implying any actual relationship or order between them. The terms "comprises," "comprising," and any other variation thereof when used in

connection with a list of elements in the specification or claims are intended to indicate that the list is not exclusive and that other elements may be included. Similarly, an element preceded by an "a" or an "an" does not, without further constraints, preclude the existence of additional elements of the identical type.

[0068] None of the claims are intended to embrace subject matter that fails to satisfy the requirement of Sections 101 , 102, or 103 of the Patent Act, nor should they be interpreted in such a way. Any unintended coverage of such subject matter is hereby disclaimed. Except as just stated in this paragraph, nothing that has been stated or illustrated is intended or should be interpreted to cause a dedication of any component, step, feature, object, benefit, advantage, or equivalent to the public, regardless of whether it is or is not recited in the claims.

[0069] The abstract is provided to help the reader quickly ascertain the nature of the technical disclosure. It is submitted with the understanding that it will not be used to interpret or limit the scope or meaning of the claims. In addition, various features in the foregoing detailed description are grouped together in various embodiments to streamline the disclosure. This method of disclosure should not be interpreted as requiring claimed embodiments to require more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive subject matter lies in less than all features of a single disclosed embodiment. Thus, the following claims are hereby incorporated into the detailed description, with each claim standing on its own as separately claimed subject matter.