Title:
ONLINE GAME ADVERTISING SYSTEM
Document Type and Number:
WIPO Patent Application WO2004068278
Kind Code:
A3
Abstract:
In one embodiment an online game advertising system provides an architecture for enabling the definition, sales, distribution, and management of interactive advertisements, sponsorships, and placements that appear within an online video game as part of the game experience or during idle load, wait, and pause screens. For example, in a race car game, when a driver pulls in for a pit stop, the engine oil brand that the game player may choose may be defined as locations for advertisements or product placements for real life engine oils and game publishers and advertisers may manage what specific advertisements to place in these locations.
Inventors:
CHU VIVA (US)
Application Number:
PCT/US2004/001022
Publication Date:
February 02, 2006
Filing Date:
January 15, 2004
Export Citation:
Assignee:
CHU VIVA (US)
International Classes:
G06Q10/08; G06Q30/02; G06Q30/06; (IPC1-7): G06F17/60
Foreign References:
| US6036601A | 2000-03-14 | |||
| US20020040322A1 | 2002-04-04 | |||
| US20020004743A1 | 2002-01-10 | |||
| US6102406A | 2000-08-15 | |||
| US20020013174A1 | 2002-01-31 |
Other References:
See also references of EP 1625461A4
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