PRODUCT AUGMENTATION AND ADVERTISING IN SEE THROUGH DISPLAYS

WIPO Patent Application WO/2013/166360

A3

An augmented reality system that provides augmented product and environment information to a wearer of a see through head mounted display. The augmentation information may include advertising, inventory, pricing and other information about products a wearer may be interested in. Interest is determined from wearer actions and a wearer profile. The information may be used to incentivize purchases of real world products by a wearer, or allow the wearer to make better purchasing decisions. The augmentation information may enhance a wearer's shopping experience by allowing the wearer easy access to important product information while the wearer is shopping in a retail establishment. Through virtual rendering, a wearer may be provided with feedback on how an item would appear in a wearer environment, such as the wearer's home.

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PEREZ KATHRYN STONE (US)
CLAVIN JOHN (US)
GEISNER KEVIN A (US)
LATTA STEPHEN G (US)
MOUNT BRIAN J (US)
TOMLIN ARTHUR C (US)
POULOS ADAM G (US)

PCT/US2013/039419

June 05, 2014

May 03, 2013

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PEREZ KATHRYN STONE (US)
CLAVIN JOHN (US)
GEISNER KEVIN A (US)
LATTA STEPHEN G (US)
MOUNT BRIAN J (US)
TOMLIN ARTHUR C (US)
POULOS ADAM G (US)

G06Q30/02; G02B27/01; G06F3/01; G06F17/00; G09G5/00

US20100226535A1	2010-09-09
US20110213664A1	2011-09-01
US20010040590A1	2001-11-15
AU2011204946B1	2011-12-22
US20110158478A1	2011-06-30

VIERRA, Larry E. (LLP575 Market Street, Suite 375, San Francisco California, US)

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