Title:
PROTECTING PRIVACY IN AUDIENCE CREATION
Document Type and Number:
WIPO Patent Application WO/2013/012863
Kind Code:
A3
Abstract:
A method for generating microsegments includes retrieving a first set of information including activities attributable to a first plurality of entities and first entity identifiers; retrieving a second set of information including characteristics attributable to the first plurality of entities and second entity identifiers; combining the first and second sets of information using the first and second entity identifiers to obtain a combined set of information, the combined set of information not including personally identifiable information; generating a plurality of microsegments based on selected activities and/or characteristics criteria from the combined set of information; receiving a third set of information including characteristics attributable to a second plurality of entities; and matching characteristics in respective microsegments to characteristics of entities in the second plurality of entities to identify an audience of entities that have a propensity to carry out certain activities based on the selected activities and/or characteristics.
Inventors:
VILLARS CURTIS (US)
LOWENBERG TODD (US)
LOWENBERG TODD (US)
Application Number:
PCT/US2012/047063
Publication Date:
May 10, 2013
Filing Date:
July 17, 2012
Export Citation:
Assignee:
MASTERCARD INTERNATIONAL INC (US)
VILLARS CURTIS (US)
LOWENBERG TODD (US)
VILLARS CURTIS (US)
LOWENBERG TODD (US)
International Classes:
G06Q30/02; G06Q20/12; H04L9/28; H04N21/25
Domestic Patent References:
| WO2007044596A2 | 2007-04-19 |
Foreign References:
| US20070198327A1 | 2007-08-23 | |||
| US20090259590A1 | 2009-10-15 | |||
| JP2007035022A | 2007-02-08 |
Attorney, Agent or Firm:
WIELAND, Charles F., III (P. O. Box 1404Alexandria, Virginia, US)
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