REAL-TIME TOPIC-RELEVANT TARGETED ADVERTISING LINKED TO MEDIA EXPERIENCES

Title:

REAL-TIME TOPIC-RELEVANT TARGETED ADVERTISING LINKED TO MEDIA EXPERIENCES

Document Type and Number:

WIPO Patent Application WO/2013/100931

Kind Code:

A8

Abstract:

Methods and systems may involve receiving a real-time keyword associated with media content, and identifying modifier data associated with a user that encounters the media content. In addition, the real-time keyword and the modifier data may be transmitted to an advertising service, which may select a topic-relevant and user-specific advertisement based on the real-time keyword and the modifier data.

Inventors:

MO STANLEY (US)
SZILAGYI VICTOR (GB)
OCHOA CLAUDIO J (AR)
SCHROEDER SHANNON R (US)

Application Number:

PCT/US2011/067484

Publication Date:

July 10, 2014

Filing Date:

December 28, 2011

Export Citation:

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Assignee:

INTEL CORP (US)
MO STANLEY (US)
SZILAGYI VICTOR (GB)
OCHOA CLAUDIO J (AR)
SCHROEDER SHANNON R (US)

International Classes:

G06Q30/02; G06Q50/10

Attorney, Agent or Firm:

JORDAN, B., Delano (PCC/o Cpa Global,P.O. Box 5205, Minneapolis MN, US)

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