SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS

Title:

SEARCH ADVERTISEMENT SELECTION BASED ON USER ACTIONS

Document Type and Number:

WIPO Patent Application WO/2011/130019

Kind Code:

A3

Abstract:

Advertisements are selected for presentation on a search results page based on the presence or absence of user activity within the search results page. When a search results page is provided to an end user, the search results page is tracked for user activity. If user activity is detected, a user context is identified and new advertisements are selected for presentation on the search results page based on the user context. In some embodiments, the search results page provides search results in clusters, and the user context corresponds with a search result cluster selected by an end user. In some embodiments, dominant concepts in the user context are identified and used to select advertisements. Alternatively, if user activity is not detected within a predetermined period of time, new advertisements are selected based on the absence of user activity within the search results page.

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Inventors:

VADLAMANI VISWANATH (US)
SRIVASTAVA ABHINAI (US)
NAJM TAREK (US)
SURENDRAN ARUNGUNRAM CHANDRASEKARAN (US)
PRASAD RAJEEV (US)
ALI MAHBUBUL ALAM (US)

Application Number:

PCT/US2011/030832

Publication Date:

February 23, 2012

Filing Date:

March 31, 2011

Export Citation:

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Assignee:

MICROSOFT CORP (US)

International Classes:

G06Q30/00; G06F17/30

Domestic Patent References:

WO2007106269A1	2007-09-20
WO2007064346A2	2007-06-07

Foreign References:

US20090307018A1	2009-12-10
US20090281889A1	2009-11-12
US20090100047A1	2009-04-16

Other References: