Title:
SIMULATOR, EFFECT MEASURING DEVICE, AND SALE PROMOTION SUPPORTING SYSTEM
Document Type and Number:
WIPO Patent Application WO/2007/037178
Kind Code:
A1
Abstract:
A simulator for predicting the DM delivery effect of a specific bland product comprises
an estimated cost receiving section (102) for receiving an input of a campaign
estimated cost, a customer master table (108) including the attributes and the
move-out probability of each customer, a condition receiving section (112)
for receiving a DM delivery condition, a number-of DMs-to-be-delivered calculating
section (114) for calculating the number of persons to which DMs are deliverable
by extracting customers satisfying the condition from the customer master table
(108), a plan receiving section (116) for receiving the number of persons to which
DMs are to be delivered and the expected change-to-favorite rate, a unit price
table (118) storing the unit cost of change to favorite by a DM predetermined for
each attribute of the product bland, and an expected value calculating section
(120) for calculating the number of persons who are expected to change the favorite
bland and the expected acquisition value, an expected ROI calculating section
(122), and a planning time screen display section (106) for presenting the number
of persons to which DMs are deliverable, the expected acquisition value, and
the expected ROI.
Inventors:
HIRAI HIROTO (JP)
ISHIDA OSAMU (JP)
IWASE KENTARO (JP)
ISHIDA OSAMU (JP)
IWASE KENTARO (JP)
Application Number:
PCT/JP2006/318830
Publication Date:
April 05, 2007
Filing Date:
September 22, 2006
Export Citation:
Assignee:
JAPAN TOBACCO INC (JP)
HIRAI HIROTO (JP)
ISHIDA OSAMU (JP)
IWASE KENTARO (JP)
HIRAI HIROTO (JP)
ISHIDA OSAMU (JP)
IWASE KENTARO (JP)
International Classes:
G06Q10/06; G06F19/00; G06Q10/00; G06Q10/04; G06Q30/02; G06Q30/06; G06Q50/00; G06Q50/10
Foreign References:
| JP2004102349A | 2004-04-02 | |||
| JP2002334201A | 2002-11-22 | |||
| JP2002358403A | 2002-12-13 | |||
| JPH11219481A | 1999-08-10 |
Other References:
FUJIMOTO N. ET AL.: "Oracle no CRM Senryaku", 25 April 2001, SHOHAN, OHMSHA, LTD., ISBN: 4-274-06414-X, pages: 73 - 82, XP003011352
DYCHE J.: "e-Data Data kara Knowledge e Detaware House Jissen no Tebiki", 20 December 2000, SHOHAN (E-DATA TURNING DATA INTO INFORMATION WITH DATA WAREHOUSING, PEARSONEDUCATION JAPAN, ISBN: 4-89471-313-6, pages: 61 - 63, XP003011353
See also references of EP 1936555A4
DYCHE J.: "e-Data Data kara Knowledge e Detaware House Jissen no Tebiki", 20 December 2000, SHOHAN (E-DATA TURNING DATA INTO INFORMATION WITH DATA WAREHOUSING, PEARSONEDUCATION JAPAN, ISBN: 4-89471-313-6, pages: 61 - 63, XP003011353
See also references of EP 1936555A4
Attorney, Agent or Firm:
HAYAMI, Shinji (2-17-16, Ebisu-Nishi, Shibuya-ku Tokyo 21, JP)
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