SYSTEM AND METHOD FOR MARKETING

Title:

SYSTEM AND METHOD FOR MARKETING

Document Type and Number:

WIPO Patent Application WO/2010/148317

Kind Code:

A3

Abstract:

A method of manufacturing a layered image assembly and a marketing method are provided including a passive consumer behavior tracking method without requiring an "opt-in" process. The layered image assembly includes a base layer and a top layer with an inner area formed between. An opening is provided within a perimeter of the base layer to provide access to the inner layer. The inner layer is provided with a media that may comprise coupons, offers, advertisements, collapsible springs, animated collapsible springs having an image, etc. The media may include one or more symbols for conveying information. The layered image assembly may be attached to an item, such as a substrate, envelope, package, magazine, etc. The customer information relating to the item may be associated, or merged, with the information from the one or more symbols from the media. This merging of information may be used to track customer purchases, customer information, and the like.

Inventors:

SULLIVAN JOHN C (US)
SAMSON JEFFREY S (US)
PRICE CORY (US)
VACA PEDRO (US)
LUCK BASIL (US)

Application Number:

PCT/US2010/039197

Publication Date:

March 03, 2011

Filing Date:

June 18, 2010

Export Citation:

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Assignee:

ACTION WOBBLE INC (US)
SULLIVAN JOHN C (US)
SAMSON JEFFREY S (US)
PRICE CORY (US)
VACA PEDRO (US)
LUCK BASIL (US)

International Classes:

G06Q30/00; G06V30/224

Foreign References:

US20080028646A1	2008-02-07
US20040135363A1	2004-07-15
US5423573A	1995-06-13
US5487566A	1996-01-30

Other References: