Title:
TARGETING MARKETING MESSAGES BASED ON USER PREFERENCES
Document Type and Number:
WIPO Patent Application WO/2014/066191
Kind Code:
A3
Abstract:
Methods, computer systems, and computer-storage medium for generating an advertisement-targeting profile based on learned user preferences are provided. An indication that a user is interacting with marketing messages on one or more Web pages is received. Each marketing message comprises a plurality of attributes. A set of attributes that is shared across the marketing messages is determined; the set of attributes comprises, in part, a subset of incentives. An advertisement-targeting profile comprising user preferences related to the set of attributes is generated. The advertisement-targeting profile is used, in part, to generate predefined marketing-message elements that may be used to modify marketing messages to increase user responsiveness to the messages.
Inventors:
REINSHAGEN DIRK HANS (US)
Application Number:
PCT/US2013/065790
Publication Date:
March 05, 2015
Filing Date:
October 18, 2013
Export Citation:
Assignee:
MICROSOFT CORP (US)
International Classes:
G06Q30/02; G06Q50/10; G06Q50/30
Foreign References:
| US20080215418A1 | 2008-09-04 | |||
| US20080162403A1 | 2008-07-03 | |||
| US20090164312A1 | 2009-06-25 | |||
| US20060015405A1 | 2006-01-19 | |||
| US20080004949A1 | 2008-01-03 |
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