Title:
USER EXTRACTION DEVICE
Document Type and Number:
WIPO Patent Application WO/2019/202861
Kind Code:
A1
Abstract:
A server 10 is equipped with: a visit history acquisition unit 11 for acquiring a check-in log for each POI; a distribution result acquisition unit 12 for acquiring an advertisement distribution log for a plurality of users to whom advertisements have been distributed; a classification unit 13 for classifying the plurality of users into first users, who have viewed advertisement information associated with an advertisement, and second users, who have not viewed the advertisement information; a visiting user extraction unit 14 for extracting, for each POI, first visiting users who, among the first users, have visited a POI, and second visiting users who, among the second users, have visited the POI; a POI extraction unit 15 for extracting one or more specific POIs on the basis of the number of visits of the first visiting users and the number of visits of the second visiting users, for each POI; and a distribution target extraction unit 16 for extracting, as advertisement distribution targets, users who have visited the specific POI.
Inventors:
XUE CHAO (JP)
NAKAGAWA TOMOHIRO (JP)
NAKAGAWA TOMOHIRO (JP)
Application Number:
PCT/JP2019/008443
Publication Date:
October 24, 2019
Filing Date:
March 04, 2019
Export Citation:
Assignee:
NTT DOCOMO INC (JP)
International Classes:
G06F16/00; G06Q30/02
Domestic Patent References:
| WO2009122498A1 | 2009-10-08 |
Foreign References:
| JP2007026456A | 2007-02-01 | |||
| JP2015165424A | 2015-09-17 | |||
| JP2014006757A | 2014-01-16 | |||
| US20130246164A1 | 2013-09-19 |
Attorney, Agent or Firm:
HASEGAWA Yoshiki et al. (JP)
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