Title:
USER PROFILE-BASED OBJECT RECOMMENDATION METHOD AND DEVICE
Document Type and Number:
WIPO Patent Application WO/2022/100518
Kind Code:
A1
Abstract:
The present disclosure relates to the technical field of computers, and provides a user profile-based object recommendation method and device. A specific embodiment of the method comprises: receiving user behavior data and user attribute information, and converting, by means of feature engineering, same into user behavior data to be processed and user attribute information to be processed; obtaining a current tag computing task, determining whether the tag computing task is a prediction type task, if yes, invoking a preset prediction model, otherwise, invoking a preset statistic rule model; and according to the prediction model or the statistic rule model, obtaining a user profile on the basis of the user behavior data to be processed and the user attribute information to be processed, thereby recommending object information to the user according to the user profile. In this case, embodiments of the present disclosure can solve the problem of low marketing campaign efficiency caused by existing user profiles having low accuracy.
Inventors:
CHEN BOLIANG (CN)
Application Number:
PCT/CN2021/128877
Publication Date:
May 19, 2022
Filing Date:
November 05, 2021
Export Citation:
Assignee:
BEIJING WODONG TIANJUN INFORMATION TECHNOLOGY CO LTD (CN)
BEIJING JINGDONG CENTURY TRADING CO LTD (CN)
BEIJING JINGDONG CENTURY TRADING CO LTD (CN)
International Classes:
G06Q30/06
Foreign References:
| CN108960975A | 2018-12-07 | |||
| CN107423442A | 2017-12-01 | |||
| US20090319456A1 | 2009-12-24 |
Attorney, Agent or Firm:
CHINA SINDA INTELLECTUAL PROPERTY LIMITED (CN)
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