To provide an improved article display rack of a showcase corresponding to the principle of article first-in first-out by exerting superior effect in the low cost and cleaning property in a simple rack structure.

This showcase is equipped with upper/lower multiple-stage article display racks in a chamber, and the article display rack 7 is provided with a frontward-inclined chute rack board 7a with a partition guide mounted with multiple articles 10 aligned in the front/rear. The upper face of the frontward-inclined chute rack board 7a is laid with a sliding bottom board 11 for sliding articles surface-treated with a low frictional paint, the sliding bottom board has a structure formed with a print fluorocarbon resin coating 11b of fluorocarbon ink into a stripe shape on the surface of a base board 11a as a low frictional coating, and the articles 10 supplied on the article display rack are slid frontward on the sliding bottom board.