Title:
SALES PROMOTION INFORMATION DISTRIBUTION SYSTEM AND SALES PROMOTION INFORMATION DISTRIBUTION METHOD
Document Type and Number:
WIPO Patent Application WO/2016/199212
Kind Code:
A1
Abstract:
The present invention allows effective delivery of sales promotion information for inducing consumers to purchase products. The present invention: receives information about products for which a simulation is to be performed; performs a simulation using the information about the products as constraint conditions and using statistical data of the products, thereby obtaining simulation results for one or a plurality of products; selects, from the obtained simulation results, sales promotion information, which is the simulation result most closely matching the constraint conditions; generates, from predetermined model data and for each of the one or plurality of products, detailed data classifying consumers and communication methods that are used by the consumers to obtain information about the product, and also outputs living activity patterns of the consumers; determines, on the basis of the living activity patterns, delivery conditions that include information about a delivery timing of the sales promotion information, consumers targeted for sales of each product, and one or more communication methods; and delivers the sales promotion information in accordance with the determined delivery conditions.
Inventors:
MIYAKOSHI MISA (JP)
YUMBE YOSHIKI (JP)
KITANO YU (JP)
YUMBE YOSHIKI (JP)
KITANO YU (JP)
Application Number:
PCT/JP2015/066536
Publication Date:
December 15, 2016
Filing Date:
June 09, 2015
Export Citation:
Assignee:
HITACHI LTD (JP)
International Classes:
G06Q30/02
Foreign References:
| US20130110481A1 | 2013-05-02 | |||
| JP2005157633A | 2005-06-16 |
Other References:
KOICHI KITANO: "Multi Agent Simulation o Mochiita Promotion Senryaku no Saitekika ni Kansuru Kenkyu", INFORMATION PROCESSING SOCIETY OF JAPAN DAI 73 KAI (HEISEI 23 NEN) ZENKOKU TAIKAI KOEN RONBUNSHU(4, 2 March 2011 (2011-03-02), pages 769 - 770
Attorney, Agent or Firm:
SEIRYO I. P. C. (JP)
青稜 patent business corporation (JP)
青稜 patent business corporation (JP)
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