To present cooking recipe information determined based upon foods put in a shopping cart, and input information and purchase history information on a shopping customer, and to provide store price information and sales floor information on necessary unprepared foods for the shopping customer in real time.

An article sale support system includes a plurality of shopping carts each including a reader for article information recorded in an RFID etc., a data communication device, an information input device, and a display device, a cooking recipe database, an article information database, a retrieval condition database, and an information processing apparatus which performs processing for each of the plurality of shopping carts, and has means of identifying article information, inputting shopping customer-side information, and receiving the article information, means of retrieving a cooking menu and recipe information on the cooking menu, means of performing transmission for each of the shopping carts, and means of totaling recipe information retrieved by the plurality of shopping carts, and transmitting a result to an arbitrary terminal that the shopping customer specifies so as to display the result.