To provide a fishhook for luring fish, having a sure fish-luring effect, by making the fishhook naturally move in water and imparting light-emitting properties to the fishhook, while the fishhook which is used in jigging fishing, or the like, is formed by using such an artificial material other than fish skin as to be produced at a low cost, suitable for mass production, and repeatedly usable.

This fishhook for luring the fish has a hook part 21 and a head part 22, wherein a fish-luring member 10 formed of a nonwoven fabric is fastened to the head part 22 by a fishline, and at least the surface of the fish-luring member 10 is impregnated with a fluorescent material. Therefore, an appetite of the fish is stimulated by light emission of the fluorescent material, and further, a sense of danger felt by the fish is reduced by making it possible that the fish-luring member moves in the water as if the conventional fish skin moves. The nonwoven fabric is especially used for the fish-luring member 10, so that the member is mass-produced and therefore productivity thereof is increased.