To provide an information distribution device or the like capable of developing ownership in a virtual space.

The information distribution device for distributing information to user terminal equipment is provided with a commodity receiving means for receiving the name of a commodity required to be owned from the user terminal equipment, a storage means for storing the commodity of the commodity name together with data indicating the secular change state of the commodity, an updating means for updating the state, a coping method receiving means for transmitting the newest state and receiving a coping method corresponding to the newest state, a point storage means for storing points corresponding to the coping method, a transmission means for transmitting the number of points to the user terminal equipment, and an informing means for informing a real seller of the commodity of the user terminal equipment and the number of points.