To provide an advertising method in a radio communication network that can provide an advertiser with a large advertising effect and provide an advertising information receiver with a substantial compensation for advertisement reception, and a radio communication terminal advertisement providing system that is suitable to realize the same.

Advertising image data are pushed on a radio communication terminal of a user who has applied for usage in advance without additional user agreement for each push session so as to be stored in the radio communication terminal, with the result that an advertising image corresponding to the advertising image data is displayed on the terminal at fixed timing. The radio communication terminal automatically establishes connection to the external advertisement providing system to receive and store advertising image data when receiving a short message of a fixed format, and displays an advertising image corresponding to the advertising image data at fixed timing.