To provide a sales system of dolls etc. capable of arbitrarily adding a variety of unique services (first to seven means) to dolls etc., and, as a consequence, selling gorgeous, heart-warming and artistic dolls etc. with high originality.

The system is provided with a first means 1, a second means 2, a third means 3, a fourth means 4, a fifth means 5, a sixth means 6, and a seventh means 7. These means are selected and combined appropriately for the sale of the dolls etc.