To provide a slide board which is used for a show case capable of displaying and smoothly taking out a container such as a can or a bottle, can be standardized in size and shape even when using a plurality of slide boards, can be integrally molded with a metallic mold and is low in cost and excellent in mass-productivity.

The shelf board or a bottom board of the show case 1, a heat insulation storage or a cool box, or the like, for selling beverage in the container such as the can or the bottle by displaying includes a plurality of bar shape sliding ribs 11 on the front surface. The slide boards 6 are arranged on the shelf board 2 or the bottom board.