To provide a technique to allow an individual to easily grasp a shoulder strap and pick up a bag.

A strap assembly for a bag generally comprises a strap defining a first end and a second end, both ends flexibly coupled to the bag. At least the first end includes a reinforcement element. A support member is coupled to the reinforcement element. The support member is configured to raise the strap at an angle relative to the bag, and the angle is adjustable.