To enable heat transfer of a transfer foil to an entire outer peripheral surface of a container with uniform and good finishing even when the container has a square cross section or an other non-circular cross section.

In a method of transferring a transfer foil to an outer peripheral surface of a container 1, the container 1 is rotatably supported about an axial line x of the container at its both ends, and a heat transfer roller 6 is pressed and rotated on an outer peripheral surface of the supported container 1 to perform transfer from the transfer foil 5 to the outer peripheral surface of the container 1.