ADAPTIVE MARKETING IN CLOUD-BASED CONTENT PRODUCTION

WIPO Patent Application WO/2021/022499

A1

Methods, apparatus and systems related to production of a movie, a TV show or a multimedia content are described. In one example aspect, a system for producing a multimedia digital content includes a pre-production subsystem configured to receive information about a storyline, cameras, cast, and other assets for the content from a user. The pre-production subsystem is configured to generate one or more machine-readable scripts that include information about one or more advertisements. The system includes a production subsystem configured to receive the one or more machine-readable scripts from the pre-production system to obtain a footage according to the storyline. The production subsystem is further configured to embed one or markers corresponding to the one or more advertisements in the footage. The system also includes a post-production editing subsystem configured to detect the one or more markers embedded in the footage and replace each of the one or more markers with a corresponding advertising target.

JP2003186796	COMMUNICATION APPARATUS, SYSTEM AND METHOD FOR COMMUNICATION
JP2002158997	SPECIFIED REGION MONITORING SYSTEM
WO/2020/251533	ADAPTIVE ON-BOARD MEDIA CHANNEL INTERFACE

WU XIUBO (CN)
WU XIDONG (US)

PCT/CN2019/099534

February 11, 2021

August 07, 2019

Click for automatic bibliography generation  

WEMOVIE TECH (US)
WU XIUBO (CN)

H04N21/258

CN104581222A	2015-04-29
CN101365094A	2009-02-11
US20150261403A1	2015-09-17
CN109905732A	2019-06-18
CN109196371A	2019-01-11
US20150256858A1	2015-09-10

LIU, SHEN & ASSOCIATES (CN)

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