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Patent Searching and Data


Title:
INFORMATION PUSH METHOD, SERVER, USER TERMINAL AND SYSTEM
Document Type and Number:
WIPO Patent Application WO/2015/101313
Kind Code:
A1
Abstract:
An information push method includes: an information push server determining recommendation information that currently needs to be pushed to a target user; the information push server obtaining setup information of the target user, where the setup information includes personalized graphic information preset by the target user; the information push server generating, according to the setup information of the target user, a personalized two-dimensional code that bears the recommendation information, where an image of the personalized two-dimensional code carries the personalized graphic information preset by the target user; and the information push server pushing the personalized two-dimensional code to the target user. By using the present disclosure, a click-through rate and conversion rate that a two-dimensional code pushed on the Internet has from a user can be improved.

Inventors:
ZHENG ZHIHAO (CN)
Application Number:
PCT/CN2014/095777
Publication Date:
July 09, 2015
Filing Date:
December 31, 2014
Export Citation:
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Assignee:
TENCENT TECH SHENZHEN CO LTD (CN)
International Classes:
H04L12/58
Foreign References:
CN103763178A2014-04-30
CN102663601A2012-09-12
Other References:
CHAN, H.: "HOW TO_ Make Your QR Codes More Beautiful", MASHABLE, 18 April 2011 (2011-04-18), Retrieved from the Internet
Attorney, Agent or Firm:
BEIJING SAN GAO YONG XIN INTELLECTUAL PROPERTY AGENCY CO., LTD. (He Jing Yuan Ji Men Li Xueyuan Road, Haidian District, Beijing 8, CN)
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