Title:
METHOD FOR DETERMINING HIGHLY INFLUENTIAL NODE, APPARATUS FOR DETERMINING HIGHLY INFLUENTIAL NODE, AND METHOD FOR MINIMIZING MARKETING COSTS OF VIRAL MARKETING AND SYSTEM FOR PERFORMING SAME
Document Type and Number:
WIPO Patent Application WO/2020/101081
Kind Code:
A1
Abstract:
The present invention relates to a method for determining a highly influential node, an apparatus for determining a highly influential node, and a method for minimizing marketing costs of viral marketing and a system for performing same, and the method for determining a highly influential node can comprise the steps of: determining one or more neighboring nodes corresponding to a target node; determining one or more total contribution node corresponding to each of the one or more neighboring nodes; and determining the neighboring node having the highest influence from among the one or more neighboring nodes on the basis of the total contribution node.
Inventors:
HONG CHOONG SEON (KR)
TALUKDER ASHIS (KR)
TALUKDER ASHIS (KR)
Application Number:
PCT/KR2018/014064
Publication Date:
May 22, 2020
Filing Date:
November 16, 2018
Export Citation:
Assignee:
UNIV INDUSTRY COOPERATION GROUP KYUNG HEE UNIV (KR)
International Classes:
G06Q30/02; H04L29/08
Foreign References:
| KR20140136478A | 2014-11-28 | |||
| KR20170136593A | 2017-12-11 | |||
| KR20130100494A | 2013-09-11 | |||
| KR20140051109A | 2014-04-30 | |||
| KR20090007628A | 2009-01-19 | |||
| KR20140056307A | 2014-05-09 |
Attorney, Agent or Firm:
KIM, Hong Suk (KR)
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