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Title:
SYSTEM AND METHOD FOR IDENTIFYING VIRTUAL GOODS
Document Type and Number:
WIPO Patent Application WO/2023/144770
Kind Code:
A3
Abstract:
A system and method to permit brand owners to maintain control over their valuable brands in a virtual economy. The system and method feature a mark to permit legitimate branded items to be identified. Optionally and preferably, the system and method also enable non- legitimate, "fake" or fraudulent branded items to be identified. Such branded items include but are not limited to, any type of trademark, including without limitation any type of word mark, color, logo, slogan or any other suitable type of trademark; any object designed by or associated with the brand; and any item featuring any component or material that is trademarked, patented or copyrighted.

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Inventors:
SCHWARZ JAIME (US)
Application Number:
PCT/IB2023/050726
Publication Date:
September 21, 2023
Filing Date:
January 27, 2023
Export Citation:
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Assignee:
BRAND THERAPY LLC (US)
International Classes:
G06F21/10; G06Q30/00; G06Q50/18; H04L9/32
Foreign References:
US20190130701A12019-05-02
US20070185788A12007-08-09
US20160300234A12016-10-13
US20220150071A12022-05-12
US11270318B12022-03-08
US20210201336A12021-07-01
US20130191178A12013-07-25
Other References:
HAMARI JUHO, LEHDONVIRTA VILI: "Game design as marketing: How game mechanics create demand for virtual goods", INTERNATIONAL JOURNAL OF BUSINESS SCIENCE AND APPLIED MANAGEMENT, INTERNATIONAL JOURNAL OF BUSINESS SCIENCE AND APPLIED MANAGEMENT, vol. 5, no. 1, 1 January 2010 (2010-01-01), pages 14 - 29, XP093093259, ISSN: 1753-0296
Attorney, Agent or Firm:
GRAESER, Dvorah (US)
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